Multi-Housing,Leader,Goes,Mobi business, insurance Multi-Housing Leader Goes Mobile with the Launch of New Web
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NORFOLK, Va.(June 24, 2008)Apartment hunters looking to quickly find apartmentsfor rent on-the-go can rest easy.Today,For Rent Media Solutions, a leading apartment resource for searchingapartments nationwide, anda division of Dominion Enterprises, announced that it is joining the likes ofmajor Web sites such as Google Map, Business Week, TV Guide and ESPN with thelaunch of its first mobile Web site. Advertising forapartment listings on http://wap.forrent.com is currently available to clients who are using the textmessaging product.Withmobile devices growing more sophisticated, multifunctional, high-speedconsumers are relying on their phones to accomplish every day tasks fromshopping to finding directions, said BrockMacLean, vice president of national sales and development, For Rent MediaSolutions. Consumers are looking for faster and more current methods offinding information needed to make an educated decision. According to researchproduced by Harris Interactive, consumers are viewing cell phones asindispensable, noting that 16 percent of U.S. homes are using wirelessphones exclusively. Going mobile is the next logical step in the evolution ofthe technologically savvy products and services that are offered by For RentMedia Solutions. On http://wap.forrent.com, apartment seekerscan find the same basic search methods that can be found at ForRent.com,including address, city, state and zip code. After the search information isentered, the apartment seeker will be directed to a search results page wherethey will find a property photo as well as contact information. Once theapartment seeker has selected the property of their choice by clicking on theproperty name, they will be directed to a more detailed page for the property,where they will find a property description, additional photos, contactinformation and driving directions. According to the MobileAdvertising Report created by Limbo, Inc., the worlds largest mobileentertainment company, there are more than 25 million mobile phone users in theUnited States.A mobile Web site can expose a property manager to a wider audience, makingtheir apartment listings available to consumers not only through printpublications and the Internet, but through their cell phones as well.The ForRent.com mobile Web site is accessible by allcell phones with Internet capability and is hosted on a Wireless ApplicationProtocol (WAP); a technology platform used to create sites that are easilyaccessible from handsets, even those with small screens and limited processingpower. To view a demo of the mobile site, visit http://wap.forrent.com.About For Rent Media SolutionsHeadquarteredin Norfolk, Va., For Rent Media Solutions is a divisionof Dominion Enterprises. As the multi-family housing solution for apartmentseekers, property/apartment managers and owners, For Rent Media Solutionsprovides superior products, outstanding customer service, and tangibleresults. For Rent Media Solutions is a leading resource for choosing yournextapartment for rent, townhouse, condo, duplex, efficiency,studio or loft and provides a free customizableapartment searchfrom morethan 50,000 apartment listings nationwide. For Rent Media Solutionsoperates For Rent Magazine®,as well as ForRent.com-TheMagazine, and publishes 94 magazines covering more than 190 marketsnationwide, including After 55 Housing& Resource Guide and ApartamentosPara Rentar®. For Rent Media Solutions operates fiveadditional Web sites:ForRent.com®,SeniorOutlook.com,CorporateHousing.com®,ParaRentar.com andFLCondoGuide.com. For Rent Media Solutions is a companydedicated to the needs of the apartment industry, bringing prospectiveresidents and apartment communities together.About Dominion EnterprisesDominionEnterprises, a division of Landmark Communications, is a leading marketingservices company serving the automotive, real estate, apartment, recruitmentand marine markets. The company operates a variety of businesses that offerInternet marketing, Web site design and hosting, lead generation, CRM, and datacapture and distribution services. The company has more than 40 market-leadingWeb sites reaching more than 12.5 million unique monthly visitors, and morethan 500 magazines with a weekly circulation of over 5 million. Headquarteredin Norfolk, Va., the company has nearly 6,000 employeesnationwide and annualized revenue of more than $946 million. For moreinformation, visit http://www.DominionEnterprises.com. ###
Multi-Housing,Leader,Goes,Mobi