Nike,Recalls,Disputed,Logo,Des business, insurance Nike Recalls Disputed Logo Design
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Supposedly,a logodesignis considered to be a business tool that allows its prospectivecustomers and clients to get a good first impression of the company.Before starting any business, it is very important to have a logowhich should be designedaccording to the companys name and the product or services of thebusiness. The logodesignhas several advantages:itpromotes the business in the marketitattracts potential customers and clients in the marketitgives the company a unique identityitis as important as the business nameInorder to create a good logo, it should be attractive and simple. Itmust be designed using just simple short text and simple colorpatterns. For sure, a lot of logodesignersknow how to have a good logodesignby incorporating all that they have learned through experience.However, some logodesignershave overlooked the cultural aspect of logodesign.This is the case with what happened with Nike Inc. and the Council onAmerican-Islamic Relations last few years.TheCouncil on American Islamic Relations was offended by Nikeslogodesign not the existing checkmark logo itself but another logo for aline of shoes that Nike was producing. It was a shoe with a logodesignon the heel that similarly resembles the word God or Allahin Arabic. The logodesignsupposedly intended to be a flame marketed under the brand names AirBakin, Air Melt, Air Grill and Air B-Que.Thedialogue between Nike and the Council on American IslamicRelations took a year before they finally completed an agreementwhich resulted to the recall of the shoes. Nike apologized to theMuslims for any unintentional offense they have committed. Aside fromrecalling the shoes with the mentioned logodesign,Nike also promised to build three playgrounds for some IslamicCommunities in the United States. In addition, Nike also has arrangedto investigate how the imagery and design came about. In return, theCouncil on American Islamic Relations agreed to urge Muslimsaround the world not to boycott Nike products.NihadAwad, the Islamic Councils executive director says that manypeople may not understand how offensive it is to have the name of Godon a shoe. He said that a shoe can get dirty. It can get muddy andsweaty. Thus, they believe that this is being disrespectful to thename of God.However,even after the recall, there were still some issues that remainedsince such shoes with the disputed logodesignstill exist in markets outside the United States. Nike actuallydiverted around thirty (30) thousand pairs from Muslim countries suchas Saudi Arabia, Kuwait, Malaysia, Indonesia and Turkey to lesssensitive markets.Nikeis the second shoe company which encountered similar issues with alogodesign.Rebook International stopped their production for their Incubuswomens shoes after knowing that the name itself referred to alascivious male mythical demon.
Nike,Recalls,Disputed,Logo,Des