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Development of new client base isalways a weaker choice. If financial conditions vary, or a fresh competitorsteps into the market, there is a possibility that customers will turn tocompetitors. To increase a business, a repeat customer is preferred than a one-offcustomer. This fact has forced many businesses to focus less attention on developingone-time customers. Renewable Income for One-Off Business: Consider certain steps to get arenewable source of income from a one-off customer. The following steps help toaccess a renewable income: Regular boost ups and check-ups: The way a doctor asks for regular visit, ask the customers to do so. A quarterly or half-yearly backyard updates of scenery designers can force the customers to visit an art gallery regularly. Yearly planning sessions can also enhance the business. As a wedding planner, an individual can offer updates on an admiring basis. A birthday and a party organizer can do the same things, to boost the business. Attract one-time customers and change them into repeat clients. These techniques do not guarantee a large income at once, but do helps to maintain a steady flow of customers. Creating products with replacements: Produce or sell products that require replacements on a regular basis. A great source of renewable income is the choice of consumables. Consider the case of inkjet printers, its business can develop by selling replacement ink cartridges. Replacement of products compels a one-time customer to become a regular customer and act as a permanent source of income. Factors That Hold One-Off Customers: Few businesses focus on servingone-off customers, and therefore suffer losses in their venture. To succeed in abusiness, a one-off customer has to become a regular customer.There are many business organizations,which cater to one-off customers. However, most such organizations fail tofulfill the needs of their one-off customers. Therefore, to retain suchclients, it is important to follow certain guidelines. Businesspersons need toremind their one-off customers that only they are the ones, who offer all kindsof products and support desired. Another way to retain one-offcustomers is to create new and modified products that are more interesting. Thenewly designed products can attract old as well as new customers and enhance profits.Keep regular contact with one-off customers through e-mails. Establish a good rapport withthem. Get some ideas from clients end by inquiring what they want in theirproducts. Use mouth-to-mouth publicity to advertise the products. When one-off customershear praise of companies from which they have already sought a service, theyare bound to come back again to make a repeat purchase.
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