Business,Businesscan,defined,a business, insurance Business
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Businesscan be defined as all the activities of an individual or group of individualsinvolved in producing goods or services and distributing them to consumers thatis to whoever will use them. In other words, business involves production,marketing and consumption. Theprocess of creating or improving goods or services that will satisfy humanwants is called production. Productioncreates useful products and services for business firms and individualconsumers. The Pease farm for example, produces milk and diary products andgrows vegetables. Productionis so important that we measure the health of our entire economy by the amountof goods and services produced each year. The more goods and services thenation produces in proportion to population, the higher its standard of living,unless it exports most of those goods and services. Americas high production rate can be traced to itsnatural resources, diversified population and technical expertise. Thebusiness of America is business. This is said so because of itsnatural resources. Water, fertile soil, useful minerals, fuels such as oil andcoal and favorable climate are all natural resources. Natural resources arevital to the well being of a country. The Untied States of America is fortunate to have abundant naturalresources. TheUnited Statesis the leader in business and production of manufactures goods as well as oneof the leading agricultural nations. An important factor in success of businessand production is the use of machines that make possible the efficientproduction of many goods. Theprocess of using goods and services is called consumption and anyone who usesgoods and services is a consumer. Individuals, governments, institutions andbusiness firms are all consumers. In the Unites States economy what consumerswant and buy determines to a large extent what businesses will produce. Abusiness will succeed if it can produce what consumers want. A business willfall if it does not produce what consumers want. It is therefore important forbusinesses to know which goods and services will be in demand. A successfulmarketer learns which goods and services will satisfy customer needs and makesthem available. Tomarket large quantities of goods effectively, business people must considerboth the product and the customer. A business that applies the marketingconcept centers all company planning and activity on customer needs. Instead oftrying to sell to everybody, the firm selects the most likely customers for itsproducts. Pease farm produce, for example, could sell to local residents butchooses rather to concentrate on city customers traveling to weekend homes inthe country.
Business,Businesscan,defined,a