The,Effective,Use,Colors,Your, business, insurance The Effective Use of Colors in Your Presentation Materials
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"With color one obtains an energy that seems to stem from witchcraft." - Henri Matisse Matisse, the master of color, put a high value on its power ofpersuasion. Color is perhaps the most overlooked, but potentiallyeffective factor in almost any presentation, and its proper use cantransform a ho-hum collection of information into an engaging andtransforming piece of communication. You just need to how to best usecolor to enhance, rather than distract from, your message. Art and the proper use of color are in the eye of the beholder. Thereare, however, some rules that if followed correctly, are usually thebest way to go when it comes to this subjective area. Here are 3 majorguidelines to keep in mind: 1)Moderation: Color does not add a pleasant quality to design - it reinforces it. - Pierre Bonnard Color in a presentation should be used in moderation. One backgroundcolor used in an entire presentation for example, or a touch of colorin the binding or even the laminate used as part of a presentation cangive it a punch, without knocking the audience out! 2)Clarity: Color is for me the purest form of expression, the purest abstract reality. - Jim Hodges Always use colors based on their ability to make things more, ratherthan less, clear. Legibility of any presentation is key, so make sureyour use of color and text work together to ensure the presentation iseasily read and understood. Objects could appear to fade, or changesize if paired with certain colors, so choose the correct foregroundand background colors for maximum effect. 3)Consistency: Color in certain places has the great value of making outlines and structures seem more energetic. - Antonio Gaudi Using a complimentary palette in the right places, in a consistent andrepetitive way, is the best method to achieve maximum impact. Ratherthan using color as decoration only, use it to pointedly highlight oremphasize the information you wish your audience to focus on. Do thisconsistently, and you are on the path to the most effective colorusage. Knowing how to use color in given situations is a process. It iscertainly something that requires a bit of trial and error. The samecan be said about using color in the finishing process of yourpresentation or document. There are so many options today, that youreally have some excellent choices to give your communication materialsthe emphasis they deserve. The following are two great examples: Color Binding Materials: You can get the most out of yourproposals or presentations by making them stand out. Using colorbinding combs or color tabs is more affordable than you may imagine,and it gives you the customized look that will bring your ideas to thetop. Color Laminating Pouches: In the proper circumstance, usinga color-laminating pouch can make your presentation cover or contentthe star of the show. You want to catch the attention of your audienceand this method is a unique and memorable way to do so! Color is one of the things that make life and work interesting. Thereare many ways to use color to get the most from your method ofcommunication, so don't forget the color, get ready for success - andremember: Color is born of the interpenetration of light and dark. - Sam Francis Article Tags: Using Color
The,Effective,Use,Colors,Your,