The,Brian,Tracy,Teleseminar,Su business, insurance The Brian Tracy Teleseminar: A Successful Case Study in Tele
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In previous articles Ive given you lots of examples of how to increase your profits with Teleseminar marketing. Now lets look at a real life example in action:I was so excited my hands were shaking.It was 7:13 pm (Pacific) on August 25 in 2004, and I had just completed a content-rich, 70-minute Teleseminar interview with personal development and goal achievement guru Brian Tracy.Three hundred forty-two participants paid the $29.95 tuition without raising an eyebrow, and 83% of them opted to pay $10 more (the Upsell) to get unlimited download (and replay) access to the online release of the audio files and enhanced transcripts.If you do the math, youll discover that the 70-minute call generated $13,082.90 in revenue. But the story doesnt end there. Fifty-eight of the tele-participants decided to pay $30 more to acquire the offline release of the 3-ring binder (enhanced transcripts) and CD (audio recording) to chalk-up another $1,740. All told, we racked-up nearly $15K in income for just a few hours a work!Ive discussed before how to harness a time proven 3-step Socratic method to capture more profits, faster, better and with less human effort, even if youre on a bootstrapped marketing budget.Lets see how this method worked in this case:Step 1: Ask Your MarketThe Brian Tracy Teleseminar didnt start on the evening of August 25, 2004. It started 3 weeks prior with a worldwide survey posted online at www.JustAskBrian.com. After capturing over 860 questions that went into a special database Ive developed called the Ask Database (See: www.AskDatabase.com) I chose the 12 most popular topics.Step 2: Promote to Your MarketAfter two weeks of getting survey responses (and opt-ins) at www.JustAskBrian.com, I was ready to post an online sales letter not written by me (the marketer) but ostensibly written by my market.If you visit www.JustAskBrian.com/teleseminar, youll see the actual sales letter that had over 22% conversion and generated over $13,000 in Teleseminar tuition fees. How? Simply by writing out the survey results. Here's an example of how this is done. Below are the seven most popular topics the 2-week selling strategy survey yielded at www.JustAskBrian.com:1) Closing Techniques2) Take-Away 3) Follow-Up 4) Referrals5) Refund Requests6) Presentation Mistakes7) Fear of RejectionAnd take a wild guess what the sales copy bullet points are. Step 3: Repurpose Your ContentYou might recall I told you how 83% of the Brian Tracy Teleseminar participants opted to pay $10 more (the Upsell) to get unlimited download (and replay) access to the online release of the audio files and enhanced transcripts. Thats called repurposing. I also told you how 18% of them paid an additional $30 to acquire the offline release of the 3-ring binder (enhanced transcripts) and CD (audio recording) to chalk-up another $1,740. Thats also called repurposing. Its that easy.And besides Brian Tracy, Ive done this with other thought leaders such as Jack Canfield, Les Brown, Mark Victor Hansen, Vic Conant, Joe Polish, Michael Masterson, Joe Vitale, Janet Attwood, Jay Abraham, Stephen Covey, Michael Gerber, Zig Ziglar, Gay and Katie Hendricks, Harv Eker, Barbara DeAngelis, Jay Conrad Levinson and Ken Blanchard just to name a few.The best part? You can do this too!
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