How,Start,Your,Own,Baby,Food,B business, insurance How To Start Your Own Baby Food Business Part #4: Understand

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Understanding your market is critical. As early as possible, before you launch your business, I encourage you to survey moms in your area to learn about their values, buying habits, and infant feeding rituals. An easy way to do this is to use an online survey tool (there are dozens out there) to create your survey. Then send an email to all the moms you know, post a notice on a local mommy message board, or send an email to an online Yahoo! Groups community that is targeted to parents.Not only will this help you learn about your target market but it will give you valuable data that you can use when discussing your business with the local media.Here are some of the questions and answer options that we used for the first Sprouts Baby Food survey years ago.How old is your baby?Which of the following best describes you?Stay-at-home momWorking momIf you are a working mom, which of the following best describes your childcare support?n/ain-home childcare/nannydaycare centerfamily memberAre you concerned about food allergies?YesNoDoes your baby have any food allergies?YesNoFEEDING YOUR BABYDid you breastfeed your baby?YesNoHow long did/do you plan to breast feed your baby?0-3 months4-6 months7-9 months10-12 months13-18 months19-24 months2+ yearsHow old was your baby when you began feeding him/her solid foods?3 months4 months5 months6 months7 months8 months9 months10 months11 months12 monthsOlderWhy did you begin your baby on solids?Advice from doctorAdvice from bookAdvise from website/web forumAdvice from family memberAdvice from another momBaby seemed readyOtherWhich of the following is most often your source for feeding and childcare information?doctorbookwebsite/web forumfamily memberother momsDid your doctor give you enough information to help you feel confident about making feeding decisions for your baby?YesNoWhat is the most frustrating thing about introducing new foods to your baby?WHAT YOU FEED YOUR BABYWhich best describes the food that you most frequently give your baby?Home-made baby foodTraditional store-bought baby food (jarred)Organic store-bought baby food (jarred)Organic store-bought baby food (frozen)Pureed table foodsCatered baby food (such as Sprouts)Do you regularly give your baby formula?YesNoNeverWhich of the following baby food brands do you most frequently use (please check all that apply).n/a ' I don't give my baby commercial baby foodGerber Baby FoodHeinz Baby FoodBeech Nut Baby FoodEarth's BestGerber OrganicOrganic BabyHomemade BabyBohemian BabyHappy BabyTotPotsMom MadeEvie's Organic EdiblesPlum OrganicsHealthy TimesBright BeginningsIf you DO NOT make your own baby food, please give us the reasons why. (check all that apply)n/a ' I make my own baby food.I think store-bought food is as good as what I could make at home.I would like to make my own baby food but I don't have the time.If you DO make your own baby food, please give us the reasons why. (check all that apply)I think that fresh is the best.I like to choose my own ingredients.I think that store-bought baby food contains a lot of sugars, starches, and fillers.I don't like that store-bought food is made to sit on store shelves for 2+ years.Store-bought food lacks variety.Is price a factor when feeding your baby?No ' I want the best for my baby, no matter what the cost.Not really ' I'll pay more for better quality foods.Kind of ' It depends. Sometimes.Yes ' We are on a budget and can't afford to spend a great deal of baby food.Yes ' I just don't believe in paying a lot for baby food.Do you read the ingredient labels on baby food in the store?n/a ' I make my own baby food.NoYes, alwaysYes, but only for baby foodIf yes, what are you looking for on the labels?On average, how much do you pay for baby food (per jar)?$.10 - $.49$.50 - $.99$1.00 - $1.49$1.50 - $1.99$2.00 - $2.49$2.50 - $2.99$3.00 ' moreHow much would you pay for quality, freshly-made, organic baby food?$.10 - $.49$.50 - $.99$1.00 - $1.49$1.50 - $1.99$2.00 - $2.49$2.50 - $2.99$3.00 ' moreOn average, how many jars of baby food do you purchase each week?0-56-1011-1516-2021-25MoreRESTURANTSBefore having a baby, how many times did you eat out per month?3-5 times per month1-2 times per monthOnce every 2 monthsOtherAfter having a baby, how many times do you eat out per month?3-5 times per month1-2 times per monthOnce every 2 monthsOtherSince having a baby, is "kid friendliness" (kid menu, high chars, toys, etc. ) a key factor when choosing a restaurant?YesNoWould you be more likely to frequent a good restaurant that had healthy, organic menu selections for your baby?YesNoWhen dining out at a restaurant do you.....?Bring baby food alongFeed the baby off of your plate (mashing something up)Order something off the menu for the baby (then mash it up)OtherAdditional comments on dining out with your baby. Article Tags: Store-bought Baby Food, Baby Food, Best Describes, Store-bought Baby