Picking,the,Right,Domain,Name, business, insurance Picking the Right Domain Name
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Whats in a Name? In todays world where hundreds of millions ofbusinesses are online the name can affect how many visitors you get andhow much money you make. The name can make all of the difference inbranding your product and helping people to remember that you exist.Theright domain name is important to let your potential customers knowwhat your business is about and where to find you. The easier it is forthem to figure this out from a glance the better off you are. Forexample, a business that helps websites gain exposure through writingand submitting articles would do much better under the name www.article-agent.org then www.blogpublishingandmarketing.comLet us analyze the information for a second. The domain name www.article-agent.orghas the word article and agent in it. Article means that the sitehas something to do with articles, writing articles or hosting articleswhile agent has the concept of someone working for you associatedwith it. Therefore, together it means that the site is doing somethingfor you with articles. It seems like it fits with the overall conceptof gaining visitors with articles.If we looked atwww.blogpublishingandmarketing.com the three words that jump out areblog, publishing and marketing. It sounds as though the sitepublishes blogs and helps market them instead of marketing websites.The concepts are completely different and therefore may confuse yourcustomers. They wont know what your website is really about and maynever actually visit it.Therefore, the name that you use inyour website address is important so that it tells the potentialcustomer and visitor what you actually do and why you do it. The closerthe name to the actual function of the site the more visitors you willsee and most likely the more customers you will get.The websitedomain address should also be short. The longer it gets the moredifficult it is to remember. This can create a potential problem forcustomers who want to write down the site, remember it or try and typeit in the address bar. For example, the words dog food in the domainis much better then dog food lovers and people interested in dogs.One will make your head spin while the other makes sense.Theright domain name will enhance your marketing strategy a few timesover. For example, marketing is all about getting your message out. Ifyour message, your images and your domain name are in parity you willbe providing your customers with a single and obvious message. Thisobvious message will serve them when evaluating your business.Marketingis about using all the tools you have in front of you and developing afew that you didnt know existed. You can spend loads of money on yourwebsite but if your domain name is not congruent you will loose thesepotential customers. Your reputation, your businesses success, and yourincome depend on your messages. With this in mind you should not forgetthat your domain name is part of that message.
Picking,the,Right,Domain,Name,