Print,and,Online,Marketing,Duo business, insurance Print and Online Marketing Duo Increases Reach to Apartment


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NORFOLK, Va.—(November 8, 2007) –Louisville property managersare reaching apartment seekers through innovative marketing approaches,including one of the newest publications in the market, ForRent.com™-The Magazine and online components like theForRent.com® interactive Room Planner and streaming video package,Community Theater™. The magazine and Web site are both owned by ForRent Media Solutions™, aleading apartment resource for searching apartments for rentnationwideand a division of Dominion Enterprises.The Print and Internet combination offered by ForRent.com-The Magazine has changed theplaying field among publications in the multi-housing industry. A recent studyby iProspect reveals that 35% of online search users are driven to search as aresult of an offline channel such as newspapers and magazines. ForRent.com-The Magazine merges print apartment listings with their Internetlisting on ForRent.com, offering a strong Print and Internet combination that allows property managers tomaximize their visibility. Through this publication, property managers can listtheir property in the magazine and direct apartment seekers to their listingsonline through the property’s distinct URL at the bottom of the page.“ThePrint and Internet combination provided by ForRent.com-TheMagazine has proven to be an excellent resource for property managers whoare seeking additional approaches to market their communities,” says AnitaWilliams, ForRent.com-The Magazineregional manager. “It also creates a great opportunity for apartment seekers tosee some of the bestapartmentsfor rent in Louisville. ForRent.com-The Magazine can be found in convenient locations such as Wal-Mart,Meijers, Wild Oats, Hollywood Video, Big Lots and in highly visible outdoorboxes. The publication can also be found at local restaurants, universities andgas stations, as well as the Chamber of Commerce and Preferred Employers. Propertymanagers in Birmingham, Nashville,Oklahoma City and Connecticutas well as Raleigh, Charlotte, and the Triadarea of North Carolina,utilize this publication as a modern and innovative approach to marketing theirapartment communities.Alllistings in the print publication can be found on ForRent.com, which caters tothe end-user’s online experience. Room Planner, an exciting interactivefeature, allows apartment seekers to create the apartment of their dreams before they decide to rent. Streaming video hasalso been introduced, allowing property managers to advertise theirproduct in a way that has never been done before. Community Theater is a streaming video package that offers ForRent.comclients custom video for their community. The streaming video package alsoincludes production and editing, a professional voice over and a video e-mailbrochure to send to prospects for follow up. “Itruly benefit from the interactive room planner feature on ForRent.com,” saysCris Oliver, assistant property manager for Summit Place Apartments.“It helps future residents lay out their apartment before they evenlook at our property. I always suggest they go online and try it. ForRent is astep ahead of any other website.”About For Rent Media Solutions™Headquarteredin Norfolk, Va., For Rent Media Solutions is a divisionof Dominion Enterprises. As the multi-family housing solution for apartmentseekers, property/apartment managers and owners, For Rent Media Solutionsprovides superior products, outstanding customer service, and tangibleresults.  For Rent Media Solutions is aleading resource for choosing your next apartment for rent, townhouse,condo, duplex, efficiency, studio or loft and provides a free customizablesearch from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates ForRent Magazine®, as well as ForRent.com™-TheMagazine, and publishes 90magazines covering more than 190 markets nationwide, including After 55™Housing & Resource Guide, Apartamentos Para Rentar®, Florida CondominiumSales and Rental Guideand AtlantaTownhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates fiveadditional Web sites: ForRent.com®,SeniorOutlook.com™, CorporateHousing.com®,ParaRentar.com™and FLCondoGuide.com.  For Rent Media Solutions is a companydedicated to the needs of the apartment industry, bringing prospectiveresidents and apartment communities together.AboutDominion Enterprises DominionEnterprises, Norfolk, Va., is a leading media and informationservices company serving employment, automotive, real estate, marine,recreation and industrial markets. The company has more than 500 magazinetitles, over 40 market-leading Web sites, and operates a variety of Web andtechnology businesses. The company had 2006 annual revenue of more than $850million and has more than 7,200 employees nationwide. For more information,visit www.DominionEnterprises.com.                                                     ###

Print,and,Online,Marketing,Duo

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