Tips,Improve,the,Way,You,Commu business, insurance 3 Tips to Improve the Way You Communicate Your Company Givin
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I know all too well the challenges companies face with their giving. The most common complaint is managing the number of requests you have to say no to. Finding a way to say no is difficult because you dont want to come across hard or appear as uncharitable. Part of you knows that most organizations have really great causes and their requests are needed and worthy. So then, what can you do to make the process easier for you and your company.There are three tips I know will help you improve the way you communicate your giving program and will help diminish the number of times you have to say, Were sorry, but we cannot support (you know the rest). 1. Begin with your employees. Your employees are spokespeople for your company. Communicate to your employees the purpose and guidelines about your giving program. It should be a part of your New Employee Orientation program and use whatever internal communications to convey the focus or your giving. Keep employees updated with internal memos, company newsletter or bulletin boards. 2. Use your website. Post your giving program on your website. Make sure it has a link to it own page. Dont bury it on the company history or About Us page. That actually sends a message that youre making it difficult for people find. Also dont get hung-up on using big fancy words such as, corporate community investment or corporate citizenship, etc that is jargon for the field of philanthropy and other people look and say huh?. Keep it simple. If you have a signature program, most definitely that should be 100% of the time. An example is The Pampered Chefs Help WHIP Cancer. Put as much information as you can to convey your focus, purpose and guidelines for giving. What you want to do here is diminish the number of in-coming calls asking questions about our giving.3. Develop marketing materials. Include your giving program in all company marketing materials and, if your budget permits, create marketing materials specifically for your giving. Dont break the bank on fancy, 4 colored, slick pamphlets. It can be as simple as a larger sized postcard or insert card for your existing materials. The most important thing you can do to decrease the number of times you have to say no to organizations is focus your giving. Over time, the nonprofit community in your town will learn about what you DO give to. Besides, it helps them not waste their time drafting a proposal, collecting supporting materials, tracking down their 501 (c ) 3 letter ,etc when they could be using that time wisely and more efficiently for their organization.Copyright. 2005-2006. Maggie F. Keenan, Ed.D.
Tips,Improve,the,Way,You,Commu