Ten,Ways,Create,Attractive,Hea business, insurance Ten Ways To Create An Attractive Headline
Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc
Why do you write an advert, an article or even a letter?A silly question you might think as its obvious you want them to be read. You want people to get into what you have written. So what is the gateway to your copy? Its the Headline.It's what leads people to read your first paragraph, and then the next, and so on. So why did I call it the gateway to your copy?To visualise what the effect of a bad headline is, imagine this. I invite you to visit my house but when you come you find a thick thorny hedge which makes it hard to find the gate. The gate is fastened with twisted wire which is hard to loosen.To continue with our headline analogy, would you even bother to go any further? But supposing you did get as far as the door and you discover door the bell doesnt work and there isnt a door knocker?Would you still go on? I think not unless you were absolutely sure that you really wanted to meet me. So now lets look at what a good headline would do. Lets go on with the comparison to the visit. If I really want to make you welcome Id clear away all the obstacles, put down a Welcome mat and have the smell of freshly brewed coffee wafting through the open door.Isnt that what your headline should do? Your headline is your open gate, welcome mat and the smell of coffee.How do we prepare a headline that fits the bill?1) What to include. Make a list of all the benefits and advantages of the product you are promoting. Use as many words as you want in the first draft then cut it down until you are left with the essentials.2) Appearance. Decide what you want your headline to look like. It should stand out, but dont go over the top. Stick to using a different font, colour or size. 3) Be exciting. If your headline is boring it wont be noticed but if its too way out and overdone it will be like the hedge and the twisted wire. Visitors wont make the effort to go further. 4) Be interesting. Your headline should be interesting. It should stop people in their tracks so they want to read it again so study your list and choose the points you really want to get across.5) Be intriguing. Make your headline intriguing so the reader will want to see what its all about. But not so puzzling that they think it probably isnt worth the effort.6) Be catchy. As the most important part of your advert or article, (what encourages people to read on), the headline should be catchy. It should trip off the tongue easily7) The promise. Your headline should define the message you want to send to your customers showing the pain of the problem and promising the solution. (E.g. Be mortgage-free in two years!, Dare you wear a bikini? Drop two dress sizes in a month!)8) The length. A headline can be long or short as long as it gets and holds the attention of your prospect. 9) Market research. To be sure your headline is the best it can be you should play around with the wording. Do a bit of market research. List all your selections and ask friends and family to number them in order of preference. 10) Ready. Set. Go! Proceed with confidence and keep your eye on the results. If they arent as good as you hoped try the alternatives. And when you come up with the winner stick with it. If it aint broke, dont fix it.To download a FREE list of effective headlines send an email to [email protected] . Please include your name. For Business Development visit http://www.percydale.com/busi_opps/prospecting_for_gold.html>Prospecting For Gold which is a business course designed to help budding entrepreneurs to take the first steps to success and to offer helpful suggestions to successful entrepreneurs who are looking for opportunities to climb a few more mountains click on http://www.darkhorseresearch.com>DarkHorseResearch
Ten,Ways,Create,Attractive,Hea