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Calling Cold Calls is simply tiring and annoying. People hate cold calling "Fake Leads". People also hate being on the receiving end of a cold call. How many times have you been watching your favorite show and the phone rings, and guess what a telemarketing. That is probably the most annoying things that can happen to you.Most cold call leads are really not leads at all, they are "Fake Leads". The Sales person did not buy leads, they bought a list of contact names. You can get the same effect from cold calling people from the yellow pages. A little know fact is when a telemarketing computer system goes down, guess what they pull out, the yellow pages!Getting a prospect for a mortgage for example is the most difficult part of a sales job. Most people do not buy cars from people calling them to sell one, why would it be a better idea to call them about mortgages? (which is usually a lot more than a car).Real Leads are real people actively looking for the product or services that you are selling. That a Perfect Leads. In our mortgage example the best solutions would be a Real-Time Online Mortgage Leads.A Real-Time Online Mortgage Lead is a prospect that has just finished filling out an online form and within 1-2 minutes you are calling them back when the idea is still fresh in their minds. Now that is a lead you can close!Why Real-Time? Borrowers want to get info now! They will be impressed when you call them within 2 minutes of them filling out the online application. That makes a great statement in the minds of the prospect. Usually a prospect starts working with the first person to contact them.In the end if it's quality that you are looking for fresh real-time leads are the way to go. Do not waste your hard earned money on cold calling leads or calling straight from the yellow pages. Article Tags: Cold Calling Leads, Cold Calling, Calling Leads

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