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Imagine hosting your own seminar. Whether you dream of hosting clients forthe weekend, prospects for a few hours, or colleagues for a lunch-hourworkshop, let's make this year the year you realise that dream!Planning and hosting a seminar, workshop, or other event's not nearly ashard as you might expect. And today I'd like to share with you the fivesecrets to a flawless event.Decide on a formatRemember, your event doesn't have to be in-person. You could conduct itvirtually--over the telephone or Internet. You could offer webcasts and livechats, an email list for lengthier discussions, or you could use an onlinemeeting space.Besides deciding whether your event will be in-person or virtual, you'llalso need to determine how long the event will last, what you'll cover, andhow you'll cover it. Will you host guest speakers? Will you offer discussionpanels? Or will the event be primarily lecture-based?Go with your gut on these decisions. What makes the most sense for youraudience? What format do you prefer? How can you best deliver yourinformation?Decide whom to inviteWill you advertise the event? Open it only to your select clients? Offer itto a targeted list of prospects?It may seem strange to decide on your audience before narrowing down yourtopic, but by picking out your ideal audience first, you'll be able to zeroin precisely on their interests.At this stage, also decide how many people you're comfortable hosting. Areyou picturing a small, intimate group of 20 people? Or do you see yourselfspeaking before hundreds?Decide what topics to coverNext, you'll need to really get at the core of your topic. Sure, you'regoing to focus on your expertise. But what, precisely, about your expertisewill you devote the time to?This decision has a lot to do with your goals. Do you want to convertprospects to clients? Dazzle your current clients? Build relationships withcolleagues?Obviously, you'll want to choose your topic a bit differently for yourprospects than you would for a group of clients. Each audience will havedifferent concerns and slightly different interests.Get the right supportThere's a ton of planning involved with creating a workshop or seminar.You'll need to find the perfect venue (or technological support, if it'll bevirtual). You'll need to find hotels for guests to stay at, arrange specialrates, and plan special activities during down time.You'll want to accommodate special guests in a way that makes them feeltruly appreciated. You'll want someone creating a log of each activity, andperhaps recording and transcribing the event so you can offer copies toparticipants.In short, you need a partner who shares your vision for your event. Someoneto handle all the details while you're raring off, full steam ahead, on thebig picture elements.You can easily hand off these details to a virtual assistant who'll work inthe background to ensure your entire event goes off without a hitch.Close the feedback loop and do it againYou're going to love holding your event. You'll shine in the spotlight, yourparticipants will have a delightful time, and you'll all have anextraordinary experience.Once the event's over, make sure to ask participants for feedback. Ask themfor what they loved, and what they didn't. Find out how you can improve nextyear's event.And get ready for an even better event next year!
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