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Cutler founded the Manufacturing Media Consortium in the same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.Cutler created the "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications.Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became the key media resource guide for manufacturers seeking coverage. Cutler is Associate Editor of Industrial Connection (www.industrialconnection.net) as of 2003. This 15,000 circulation manufacturing trade publication is the only journal of record serving manufacturers in the Southeastern United States (Georgia, North and South Carolina, and Florida.) Cutler coordinates feature articles and advertorial copy for the publication.Cutler established a Manufacturing Marketing Research division dedicated to measuring the pulse of the manufacturing sector, particularly those manufacturers which are privately held and rarely accounted for when gauging the industry sentiment.Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. www.etoinstitute.org.Cutler was recently named a Contributing Editor to InMFG magazine and IndustrialLeaders.com in 2005.Cutler has produced two television shows regarding the manufacturing sector, one on behalf of the MEP (Manufacturing Extension Partnership). Cutlers position: My company is in the fortunate position to pick and choose our clients. We tell our clients the truth, not always easy for them to hear. We are ready to serve a client when they are ready to tell their story.
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