How,Choose,The,Best,Domain,Nam business, insurance How To Choose The Best Domain Name


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How To Choose The Best Domain Name© 2004 Jeff D. Schumanhttp://www.team-schuman.comIn this article we are going to look at the thought process youshould go thru to choose your domain name.First of all let's define what a domain name is.A unique name that represents each computer on the Internet.(Some machines do have more than one domain name.) The DNSconverts the domain name requested by an Internet user into anIP address. The Domain Name System (DNS) helps users to find their wayaround the Internet. Every computer on the Internet has a uniqueaddress – just like a telephone number – which is a rathercomplicated string of numbers. It is called its "IP address" (IPstands for "Internet Protocol"). But it is hard to remember everyone's IP address. The DNS makesit easier by allowing a familiar string of letters (the "domainname") to be used instead of the arcane IP address. So insteadof typing 64.65.51.245 , you can type www.team-schuman.com. Itis a "mnemonic" device that makes addresses easier to remember.So what makes the best internet domain name?First of all don't pick a name that has nothing to do with yourWeb site. If you are selling flowers don't pick a name likeapples.com. Picking an oddball name makes no sense and it willjust confuse your audience.Don't make your new domain name too long. The longer it is theharder it becomes to remember. Can you remember myflowers.com orlookatmyflowerswebsite.com?Short names are not the way to go either. It is to your benefitto try and buy a domain name that has a few keywords that relateto the topic of you Web site when possible.Keyword placement when choosing your domain name is helpful asyour site develops a higher placement with the search engines.Having the name jeffsflowers.com will do better with a searchengine than jeffssite.com. With jeffsflowers.com you know I havea flower website where with jeffssite.com you don't know whatkind of Web site I have.When registering your domain name in some cases you will need todetermine if you want to use hyphens in the name itself.Personally I have found this to be a great way to get a domainname that otherwise my not be available. The domain namemyflowers.com might already be taken whereas the namemy-flowers.com might be available. Everything I have read says try to get a .com domain name firstbefore going to a .net or .org etc. As more and more domainnames are taken this becomes harder to do and I think you arebetter off getting a keyword rich domain name likemy-flowers.org than you are to buy a .com domain name likejeffssite.com.Is buying a cheap domain name a bad idea? Absolutely not. I doit all of the time. I get all of my domain names here:http://www.godaddy.comThen I transfer them to my hosting company here:http://www.team-schuman.com/host4profit.I can buy a domain name for less than $10 from Godaddy.com andtransfer it for free to Host4Profit. This saves me $20 on buyingit from the hosting company itself. A domain name is a domainname and you might as well save a little money where you can.Finding out what names are available is very easy to do. Let'suse Godaddy.com as an example.1. Go here: http://www.godaddy.com2. Click on the icon for Domain Names3. Enter a domain name and see if it is available4. They will come back with a list of available names5. Decide what one you want and buy itOne last thing to consider. Protect your name by registeringmultiple extensions (.net, .org, etc.) This deters people fromcopying your name. For example, if you own my-flowers.com youcan also register my-flowers.net and any other extension that'savailable. As you build up traffic to your site if someone typesin an version other than the .com version you can forward it toyour .com site and not lose any traffic.In closing it is important to spend a little time when choosingthe best domain name for your website. Try and get some keywordsin your domain name. Don't stop at choosing just a .com versionand save a little money by buying a cheap domain name wheneverpossible as long as it still contains some keywords.

How,Choose,The,Best,Domain,Nam

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