Putting,Your,Expert,Team,Toget business, insurance Putting Your Expert Team Together

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As a freelance writer myself, I know how important it is tohave, and keep track of, experts to interview. Here are afew ideas on the topic:I always emphasize to clients and seminar participants howimportant it is to start and maintain a "Team 100" list --people to support you in whatever you are doing. It is alsoequally important to start and maintain "Expert 100" list.For a writer this is almost mandatory whether fiction ornonfiction. However, even if you are a business owner or anemployee it is just as important to have this list. One ofthe experts might be your next employer or a friend of one.What is an Expert 100 list? Group of people who are expertsin their careers who you know a little or a lot that youfeel comfortable enough to contact them if and when you havequestions in their area. It doesn't matter whether thequestions are for your business or for your writing. .There isn't a right way to track your list--computer orindex cards. MS Excel handles the process well. MS Accessoffers an easy-to-set-up template that needs minor tweaking.Outlook is a possibility as well, however, the file corruptseasily. I began in Outlook, moved to MS Excel, and now useAccess. Even with never using Access before, I walkedthrough the learning curve in less than an hour.Where to Begin Your List? Take the easy route; make a listof friends, family, significant other’s parents, co-workers,neighbors, and anyone else you know. What is theirexpertise? You also want to track what some of them mightconsider their hobby. I've met many whose hobby knowledgeis off the chart, including a seven year old on baseballcards. Don't forget Mama favorite cooking recipes. Howabout your family member’s friends, your parent’s friends,or co-workers parents? Share what you are creating andwatch them start one of their own.What about professors or teachers? Record any papers orbooks they have written. Do they have a web site? Don'tknow any local professor or teachers. Pick up the phone andcall the institution’s main office, they will gladly provideyou with a list of their experts who have agreed to becontacted. Call and introduce yourself and discuss theirexpertise--before you need them. You never know when theyknow someone who knows someone who knows someone that mightbe your ticket to fame or fortune. Yes, who you know doesmatter. Take them to lunch at the school cafeteria. Sendthem a book, article, or magazine with a topic of theirinterest from time to time or send them an e-mail when youcome across an Internet article on their expertise. The twoor three minutes now will make a BIG difference later.Seeing this from another angle -- think of the topics youfrequently write about or if a business owner or employeewhat you need support on from time to time. Start by makinga list of those topics and then search to fill the liststarting with friends and then emanating outward.What about the authors of the books you read? Or thenewspaper stories about local people? Do you belong to anygroups? What experts do you know there? Place them on yourExpert List. Remember though, the key is that you only wantto place them on the list if you feel comfortable contactingthem and know them in some slight way. If not, then youneed to take the initiative.The hero in this is that you begin and you feel comfortableenough to ask. Here’s a tip--people want you to ask. Theyare proud of their expertise, it has taken them years toobtain their knowledge, and they are proud of that. Rightlyso.If you don't know them, pick up the phone and introduceyourself. Choose to add one a week to your schedule.Explain why you are calling, what you do, and offer toexchange each other’s contact information. Track the dateof your contact and other tidbits they've shared. Alwaysask permission if you can contact them again.Are you an officer of a group? How about a member of awriter’s group? Host an Expert Party. This could turn intoa yearly event. Invite experts relevant to your focus.Start with professors and teachers. Charge a fee to membersto pay for the expert’s attendance. Invite vendors,however, I suggest keeping the event charge-neutral (noselling).For nonfiction articles, ProfNet (http://www.profnet.com) isan excellent place to find experts to interview. Pass thesynergy around, create an Expert 100 List, and moreimportantly stay in touch with them. If they sell theirknowledge and you are not a writer be rest assure that ifyou cross the threshold of their f*ree point they will tellyou.