MRI,Brainwashing, business, insurance MRI Brainwashing
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----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes are made and the byline, copyright, and theresource box below is included. ----------------------------------------------------------MRI BrainwashingBy Stephen BucaroA good advertising copywriter can conjure up just theright words and phrases to convince you to part with yourhard earned money. They make the product or service soundmuch better than it really is. This is referred to as"puffing". Unfortunately, sometimes puffing degrades into"lying".Most people don't pay close attention to radio and TVcommercials anymore. This doesn't bother the advertisersas much as you might think because if you're not payingclose attention you're not performing critical thinking.The advertiser's message can slip through your "BS" filterinto your subconscious mind.Back in 1957, a test was run at a theater in Fort Lee, NewJersey, to see if subliminal messages worked. The idea wasto flash messages on the screen so briefly that they arenot consciously perceived by the viewers. The messages"Eat Popcorn" and "Drink Coke" where flashed on the screen.The sales of cola increased by 18% and the sales of popcornincreased by 58% when the subliminal messages where used.It is very common for advertisements to contain subliminalmessages. Look closely at the ice cubes in the glass inany liquor advertisement. No - you don't have a pervertedmind. The shapes in the ice couldn't be created by randommelting.The advertising industry has studied the psychology ofcolors for many years. For example, studies have shown thatthe colors yellow and orange tend to pique your appetite.Notice how many fast food companies use the colors yellowand orange for their stores and their packaging.Now, students at the California Institute of Technology arehaving their brains scanned by an MRI (magnetic resonanceimaging) machine while they view different advertisments.The machine displays the activity in different parts oftheir brain. Advertisers want to learn what shapes, colors,and images create the most "brain buzz". This is called"neuromarketing".Evolution has designed your brain to react in specific waysto specfic shapes, colors, and images. The goal ofneuromarketing is to create advertising that your brain isunable to resist. Like a brainwashed prisoner, theadvertisement will program you to buy the product.Neuromarketing will allow advertisers to bypass yourrational thinking and individual choice in consumerdecisions. Businesses no longer need to worry aboutoffering a quality product or good value. If you look atthe advertisement, your brian will be nerologicallyprogrammed to make you purchase the product, as if youwhere in a hypnotic trance. When advertisers tell you tobuy a product, you will comply. Resistance is futile.----------------------------------------------------------Resource Box:Copyright(C)2004 Bucaro TecHelp. To learn how to maintainyour computer and use it more effectively to design a Website and make money on the Web visit http://bucarotechelp.comTo subscribe to Bucaro TecHelp Newsletter Send a blankemail to subscribe@bucarotechelp.com---------------------------------------------------------
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