The,War,against,Spam,goes,Turn business, insurance The War against Spam goes on
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Turns out the biggest problem in fighting the war againstspam hasbeen the giant battle lines drawn between all theparticipants. For the most part, marketers,email broadcast firms, ISPs, and filter program firmsrarely speak to each other. We all heardthat people on the "other side" thought of us as bad guys,and we focused on how to get aroundthem.In trying to stop the barrage of viagra ads and porno adhas unfortunately interfered with legitimatee-zine publishers, because we're caught in the anti-spamcrossfire. If youpublish any type of e-mail publication, there's a likelychance that youre-zine is NOT reaching a portion of your readers. Why?Their Internetservice provider (ISP) or e-mail program uses a spam filter.These software programs search for words and phrases thatare typicalof spam and assign each incoming e-mail a "score." If youre-mailhas too many of these words and phrases, you receive a highscore,and you may be blocked.This of course is hurting my business as I publish severalezinesbut I think perhaps there is another issue here. The freedomto choosewho I get email from. My isp is deciding not only who I cansend tobut who I get email from by some spam score system. I feelthisviolates my rights as an individual. I have a right toreceive mymail. I am just as irritated as the next guy with the vigaraads andthe porno ads, but in trying to filter these out we havegiven ourrights as business owners and individuals to the isp's.I for one do not want to have to check every email I sendandsee if for instance I have unsubscribe as a word in it.Especiallywhen the anti-spam laws say I must give opt-in subscribers awayto un*subscribe. I also do not want to put in my addressbook thepeople I want mail from and then have someones spam filterlook in myaddress book this is more an invasion of privacy than thespammers.I think more communication between the isp's, ezinepublishers, internetmarketers is need. Call your isp tell them how much or howlittle youwant to have filtered. My experience when I did this is theytold methey have filters in place but they are not blocking mesending directlyto the domain or are they blocking my incoming mail. Oneemail box I havetakes my spam and puts it in my trash folder that way I cango through itsort by spam scores and get the emails I want this is atleast a acceptablescompromise between spam and me deciding who I want to hearfrom. Call yourisp object to the filters, call your congressman or emailhim and objectto isp's having the power to decide who you email and whoyou receive mail from.
The,War,against,Spam,goes,Turn