Free,Low-cost,ways,Promote,you business, insurance 21 Free or Low-cost ways to Promote your On-line business

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After developing my product, having not much in my cookie jar tospend on promotion, I researched and found a lot of veryeffective promotional ideas that brought me success with mypersonalized cartoon business.1) In the beginning...Create your website. If you don’t know how, there are many freetemplates offered on the Internet. Search on "free websitetemplates" to find one that appeals to you.If you’d like to learn how to design your own website using HTMLthere are several tutorials out there:Boogie Jack’s Dennis Gaskill has an excellent website withtutorials to get you started, along with many "tricks of thetrade". An excellent resource!www.boogiejack.com/html_tutorials.htmlAlso, Joe Burns has a very informative and helpful website forall new and seasoned website designers; with HTML tutorials,primers and loads of "goodies" to add to your web pageswww.htmlgoodies.com2) 1000-Calorie ContentFill your website with keyword-rich content. Write a descriptionof your product or service and create your keywords to match thecontent in your description. For example, if you sell stuffedanimals the keywords by which you’d want to be found in thesearch engines could be "stuffed toys, stuffed animals, plushanimals, stuffed dogs, plush pets", etc.3) Search Engine BuffetSubmit your site to search engines and directories, whethermanually submitting through each or using a free multiplesubmission service that will submit your site automatically tosearch engines and directories of your choosing or theirs,depending upon the submission site you use. One such site iswww.submitexpress.com4) Chain LinksExchange links with similar and complementary websites, but notyour competitors - I don’t think you’ll hear from them! Email thesite’s owner and ask for a reciprocal link. If they agree to addyour link, return the favor and add their link on your site. Youcan create a special page for your favorite links or if you haveonly a few, simply add them to your main page or any other pageon your site.5) Snappy Sig-FileCreate an interesting signature file to be automatically includedat the end of your emails. A small, descriptive "blurb" aboutwhat you do along with your website address will do it!6) NewsworthyWrite an ezine, or online newsletter. You can find interestingarticles on any subject on the Internet that you can publish inyour ezine (search on "free content") or even write some of yourown (see #12). Decide whether your ezine will be producedmonthly, biweekly, weekly or even daily if you have enough timeand info to share! Always be sure to give the author propercredit! Include his byline at the end of his article and emailhim a copy of your ezine when it’s ready.This site has a good article on how to write an ezine:www.thewritemarket.com/ezine.shtml7) Extra! Extra!Offer a gift for new subscribers. It can be a report that youwrote on a subject of interest that the new reader can download;or a small sample of your product, or even a coupon for 10% offyour products or service.8) What’s Behind Door #2?Run a contest to name your ezine. Create a special page with asubscription form on your site. Explain the details and prizes.List your contest on as many contest announcement sites that youcan find or publish your contest on discussion groups and forums(see #10 and #11) and other newsletters.Some contest announcement sites are:www.theprizefinder.com/asp/addacompetition.aspwww.loquax.co.ukThe prizes you offer should be related to your business. Youshould have a deadline, say a month or so, and be sure toindicate the date on your contest page.Example ad for contest:** We need you! **Get creative...Win prizes!Our newsletter needs a name;If we use yours, you win!www.whimsies-online.com/ezineform.htmPublish the winners on your website and in your next ezine -newly-named, of course!9) All in the FamilySubmit your ezine to ezine lists such as www.list-a-day.com. Theymay even feature your ezine as their daily pick!Other lists are:www.cumuli.com/ezines/submit.htmlezine-universe.com/search/getlisted.html10) Group TherapyJoin Yahoo groups and other similar newsgroups/discussion lists.Subscribe to similar ezines and then exchange ads with ezineowners. List your contest with group owners. Submit your articlestoo!groups.yahoo.comwww.topica.com11) The Gift of GabParticipate in discussions on various online forums and messageboards, of course using your signature file! (search OnlineForums) One such forum is www.ivillage.com/boards12) Bank on this!Write articles and submit them to article banks such aswww.goarticles.com (search on Free Content) and groups (see #10).You can basically write about anything you know, write shortstories about experiences you’ve had, helpful articles, your viewon a subject you’re comfortable with, for example. Make sure youinclude your byline or writer’s resource box at the end of yourarticle or story. This can be a short description of yourbusiness, a link to your website and a link to your subscriptionpage.How to write an article:www.freesticky.com/stickyweb/articles/write_article_profit_strategy.aspAnd: www.accordmarketing.com id/archive/write.html13) Please release me!Write a press release about your business, your contest, anorganization you’re sponsoring or anything you think isnewsworthy. Send it to your local newspapers, to magazines andonline press release services (see www.whimsies-online.com/newsrelease2.htm for an example.Here’s an excellent article on how to write a press release:www.lunareclipse.net/pressrelease.htmYou can post your press release atwww.prweb.com/14) The Paper chaseIf you get featured in your local paper or in a magazine, mentionthe story in ALL of your promotional materials. Scan it and addto your website or link to the original article if it’s availableonline.15) Pick a card - any card!Distribute your business cards EVERYWHERE. Print a money-savingcoupon on the back. Voila! A double-duty card!16) Fashion PlateWear your ads! No, put away that spray paint - it’ll clog yourpores! I have t-shirts that I printed on using my color printerand t-shirt transfer paper. Print your logo and/or business nameand website address, and wear your creation everywhere (but I’drethink that black tie event, if I were you!)For a low-cost logo, visit these guys: www.GotLogos.com. Theydesigned my logo for their flat rate of $25 and it is top-notch.I’d recommend them to anyone. Check out the logo they designedfor me here:www.whimsies-online.com - it’s at the very top of the page.17) Nifty GiftySend an inexpensive but useful gift with each order. Helps yourcustomer remember you and they might re-order from you at a laterdate. It can even be a coupon for 10% off their next purchase.One of my gifts is a laminated bookmark personalized with thecustomer’s name. It also shows a miniature edition of the cartoonthey just ordered! Everyone loves personalized items. Anotheridea would be a personalized coaster using CD’s you no longerneed, or the freebies you get in your mailbox (the metal mailboxoutside your house, not the virtual kind!). See how to here:www.whimsies-online.com/cdcoasters.htmMention "gift with purchase" on your website and include theapproximate value if they were to purchase it separately.18) Mug ShotAnother idea would be to use your logo or a catchy phrase andyour website address to print on mugs, mouse pads, and otheritems. Cafe Press prints the design you upload onto any articlesyou choose from their vast selection. They do the production,shipping, collecting the funds, and will send you your commissioncheque. When you create your online store with them (they have afree version as well as an upgrade to a Premium Shop) be sure toinclude a link to your own website. Here’s an example:www.cafeshops.com/animal_house which links to www.whimsies-online.com/whimsieswear.htmThe Cafe Press website is www.cafepress.com19) Happy CampersAlways ask for testimonials. Ask your customers and subscribersfor a word or two about your product. If a customer has emailedyou to thank you for the handy widget hing-a-magig/whatchamacallit you sent them, ask if you can use theircomments in your next ezine and your "testimonials" web page20) Analyze this!Send samples of your product to influential people for atestimonial or for a small write-up in their publication orwebsite.21) Ad-VantageThere are many ezines and online companies that offer free adsubmissions. Check out Bob Osgoodby’s website. He offers a freead service (he also has three very informative ezines!). You cancheck out his site at www.adv-marketing.com/business/These are just a bunch of creative ways to promote your onlinepresence. Try some or all, and when you get the hang of it you’llprobably dream up some more. Have fun with them and see whatworks for you!