How,Market,Your,Web,Site,Like, business, insurance How to Market Your Web Site Like Nobody's Business
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How to Market Your Web Site Like Nobodys BusinessFresh Web Content Yields Better Search Engine ResultsAll too often, companies, organizations, and self-employed individuals spend a great deal of time and resources launching their web sites. Once the site goes live, people seem to believe internet search engines will bring them the business they need. The truth is, the web site is only one key marketing tool used to represent a company, often from a distance. The marketing genius who creates the site must continue to come up with innovative ways to keep the site fresh and in the minds of consumers who are in need of products or services. Spam NO MORELets face it, we all hate SPAM. But many U.S. companies have been reliant upon SPAM as their main internet marketing tool. Why? The top three reasons are because its cheap (practically free), fast, and efficient. Yet nobody likes being spammed so why annoy a potential customer or client? The good news is that anti-spam laws have just been passed in the U.S. Sure; companies will still send SPAM from across the border. People will still despise SPAM. Instead of irritating your potential customers and clients, try luring them to your web site in different, more memorable ways.Lure Them with ContentOne thing that does gain you a higher standing on web browsers is changing the content of your web site frequently. No need to change it from top to bottom. Just have your web designer put a few lines of text on your home page indicating you want to give expert advice or a news flash pertaining to your field. Link this to an article that youve written about your area of expertise whatever your business or organizational interests are. Write one per month and post the new article (or a partial link to it) on your home page.Professional Grade WritingProfessional level writing skills and creative ideas are important. Not many people will read something for long if it isnt well- written and easy to understand. If your writing skills are not professional, consider hiring a writer to help generate ideas, edit the article, or ghost write an article for you. Youll look great in the eyes of your customers or clients, and youll have articles stored for viewing. Should a need arise to educate a client in a particular topic area, you can always direct them to your web page.Educate Your ClienteleTake some time to educate your clientele about your products or services. If you are mainly a service-focused company, you should already be educating your clients about what you do on a regular basis. If youre not, get busy. If you do something technical, avoid jargon and keep it simple. Dont worry about giving your professional secrets away. Just leak a few. Once people have a better understanding of your knowledge base on a subject, they will come to trust you more, and be more inclined to hire you or purchase your products. Qualified LeadsRemember, those leads that contact you after reading expert articles written by you are qualified. They already know your capabilities and have some inkling as to why they need to hire you or purchase your products. These leads are educated prior to contacting you. So, in your articles, use the opportunity to cross-sell your other products and services but try a subtle approach in the material. Nobody wants to feel like theyre being marketed theyd rather be informed or educated. Publishing and compiling information and expert advice on your profession or subject area will not only keep your web site in the higher ranks of the search engines, it will help frame you as an excellent resource in your profession. Writing well for a public audience is important and so is regularity and consistency. . Hiring a professional writer can give you these qualities in your work and many writers are willing to ghost write under a clients name. Remember, articulate your subject clearly, and your audience will love you, and hopefully, want more.
How,Market,Your,Web,Site,Like,