Four,Traps,that,Catch,Entrepre business, insurance Four Traps that Catch Entrepreneurs
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You have permission to publish this article electronically or inprint as long as the resource box is included. Please notify meof publication by sending a website link or copy of yourpublication to [email protected] Count: 618 words, 65 characters per lineThanks, Claudette Rowley ============== Four Traps that Catch Entrepreneurs Claudette Rowley Copyright 2003 "A problem cannot be solved on the same level that it wascreated." - Albert EinsteinTrap #1: I am my business. Truth: Who you are is so much bigger than your business. Yourbusiness is simply one expression of you. You as a person arecomplex and multi-faceted, and in the best of situations, yourbusiness doesn't define you, you define it. Just as it'sunhealthy to let a relationship define all of who you are, so isit unwise to allow your business to completely define you.A common subset of this trap is: "If my business fails, I'm afailure." When discussing this topic with clients, I often heartwo responses to business success and failure. When anentrepreneur fails, she or he often falls right into self-blame.And when an entrepreneur succeeds - "I just got lucky" is acommon response.Trap #2: If it's worth doing, it must be hard. Truth: This is a consistent message in our culture. If somethingis worth doing, we think it must involve incredibly hard work.When I coach entrepreneurs, I often ask the question "How couldthis be easy?" The notion that hard work equals worth is soembedded in us, that we sometimes feel uncomfortable when a greatopportunity drops in our lap or new venture comes togetherseamlessly. Yes, as entrepreneurs, we work hard when we need to.However, hard work does not have to include the notion thatstruggling, suffering and working 80 hours per week makes usbetter entrepreneurs or more virtuous people. As much aspossible, let it be easy. Accept great opportunities, and letpeople help you.Trap #3: My success is measured in profits.Truth: Expand your definition of success. What does successactually mean to you? Success is measured in many differentways, profit being only one of them. Are you making a socialcontribution? Are you creating an innovative product? What isyour vision and are your realizing it? Do you have autonomy andcontrol over your own time? Success is relative and a matter ofperception. One person's success is anothers failure. How highis your bar? Some entrepreneurs set the bar so high forthemselves that they can never "succeed" in their own minds.They can't win - kind of like a dog chasing its tail.Trap #4: I can't have what I want. Truth: Often as entrepreneurs, we feel that we must follow a setof rules about how to "do" entrepreneurship. These rules may ormay not match what we want as entrepreneurs, leading us to feellike we can't have what we want. For example, you might identifythat you want to structure your business so that you don't workon Friday afternoons. In response, you might hear a voice inyour head that says something like, "You'll never be successfulunless you work as many hours as possible."You get to want what you want. In my own life, and the lives ofmy clients, I've noticed that the more closely aligned my life iswith what I want - the more easily my business flows to me.Here's why: when you are doing something you don't want to do ordon't like to do, it drains precious mental, emotional andphysical energy from you. Remember a time when you were soengaged in an activity that you forgot to look at the clock. Youmight have forgotten to eat lunch or missed an appointment. Whenyou're that "high on life", you create energy. When you do whatyou deeply want, your energy flows in a positive direction,creating opportunities that might not have previously existed. ------------------------------------------------------------------Claudette Rowley, coach and author, helps professionalsidentify and pursue their true purpose and calling in life.Contact her today for a complimentary consultation at 781-676-5633or [email protected]. Sign up for her free newsletter"Insights for the Savvy" at http://www.metavoice.org. Article Tags: Four Traps, Catch Entrepreneurs, Claudette Rowley
Four,Traps,that,Catch,Entrepre