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Subtitle:Your Values determine your Motivation and Focus, and your Focus determinesyour progression, results, and success. by Kenth Bender© 2003 Kenth BenderIt is seldom the lack of goals that causes failure, it is more often the lack of connection between your values and the operations in business or in life or whatever your intentions are. Between these dimensions your motivation is floating around to and fro, and maybe you are surprised that you are not reaching a higher degree of motivation to be continued. You shouldn’t! When your pattern goes: Values-Operations-Motivation-Focus-Goals-Progression-Results=Success. Then, You Should be surprised!Your first question to ask: Do the operations, businesses, services, or which ever area you intend to enter, do they agree with my values? If they don´t, quit or don´t enter that field! If they do, make your decision, enter the area, set your goals, and get started!We have learned for hundreds of years, that when we feed our minds withsuitable thoughts, we will reach deeper, wider, and higher. Or we can begin to feel the smell of no-progression and no-success. So why is destruction and misery so dominant in our media? Is it because of the well known cynicism, to tempt viewers, listeners and readers? Or is it actually to let us know what´s going on around the world? Is it to keep us updated withreality? If so, why do we end up with that? Why restrict ourselves and create our own limitations? Why stand there and observe at the sideline, frozen as the fool on the hill, be sorry for, and complain as all this happens in front of us? How would it be if we turned around 180 degrees? That´s not the truth that the media is concentrating on “negative news” it´s only our focus and perceptions? It is easier to beinfluenced by seeing, hearing, and feeling the whisper in the wind or the storm and conflicts in the business or the world, if the words, pictures or sayings are “threatening.” It is much easier to become scared, worried, or to feel uncomfortable, since we can´t actually handle our emotions. Is that why we think the media concentrates their focus on “negative news?” Or is it all about our focus and our relations to the subjects? So then, 98-99% is positive news and 1-2 % is just negative. Is that correct? Would it be more “fair” to say that our perceptions have such a power and affect us in such a degree, that we can´t control our emotions? Is that why we experience the world filled with so much destructions and miseries?When I first saw a list on the Internet of “the secret words you have to use when you copyright” I became surprised. Who is s/he who would like to unmask “secret words” and share that with competitors? Well, I learned that these words had a built-in power because they enter our subconscious. When secret words are gone with the wind, they aren´t “secret” anymore. (It might be a case for the FBI or CIA?)Dear reader, you can view these secret words in most of the sales-letters around the net. A great number of net-makers know this and use them daily. But the power is gone, the secretwords have been drained to their emotional power.When someone releases a new idea, or relates to a specific subject or topic, spiced by gurus or authorities, it often becomes a self-fulfilling prophecy and we´re on the track once again.The secret words are only secret during the time you write them, and it´s only you as a writer who knows what words are “secret” because the secrecy is gone when the readers meet them. The secret words are just words themselves, and all words are more or less hypnotic, depending on what context and how you use them.Do you belong to those of us with immense challenges in our lives? The privileges, businesses, or life opportunities, seem to be on our top ten agenda. And parallel we do have“different worlds” to relate to which affect us. Sometimes we turn around 180 degrees and pretend different subjects do not even exist. On the other hand we ask questions, questions, and more questions. Sometimes we presuppose that things are a certain way without asking any questions, without any proof, and we experience that our life becomes more like an unanswered question.Right now we have an Internet era that, as many have told us through the net, still is in the beginning. What are you focusing on? Do you ask questions about content or mini-sites? Do you have September 11, The War in Israel, Iraq Issues, Political dynamite subjects, violence, miseries, starvation, rapes, robberies, murder, national or international etc…inyour memories or focus? What is your focus? Is it important and vital to let your subscribers get free offers from your site? Is it important that your subscribers mostly have to pay for your info or services? Where do you direct your customers focus?Is it important to know that what you focus on, that is where you are mentally? At that place you have your thoughts; your brain is listening, and sends you away to that target. What do you say to yourself, when your brain is listening and sends you away to those targets? You can´t hide yourself from your brain. It doesn´t matter if you´re whispering, it doesn´t matter if you’re just “thinking.” You are already familiar with that! That is obvious and well known to the global world. Is it hard to keep your focus? Conventional goal setting is overrated. If you are surprised about that, don´t complain to ourself. It´s a natural process that you have to consider. The problem with a lack of focus is often a consequence of a lack of motivation. A lack of motivation is more often a conflict in relation to your values than a lack of goals. Important note: There is a close relation between your values and your motivation. Just count how many times you´ve said to people, "You have to set your goals before you...?" Honestly; how many times have you told people; "You have to go through your values to see if they are in good relation to the area you intend to enter” ….well…do your math!“Our values influence our motivation. If we don´t have strongly held values, we´ll have little motivation. If our values are strong, our motivation will be equally strong.” Andreas & Faulkner (1999).Could a lack of focus and a lack of motivation in a higher degree explain why 95% fail with internet business? A tip, I don't think money is enough to entice, attract, or tempt those people. That only works at the very beginning. The business or life opportunities that offer have to be formed with other or complementary values. A failure of 95% is probably a lack of values, not a lack of goals or work.So dear reader, what does it matter if we soak up tons and tons of advice, and then let it pass right through the brain cells, without giving it a second thought? Reading advice and suggestions in business and in life isn´t enough unless we´re prepared to take the next step, and put that advice into motion. You can make an outstanding offer, or you can enroll to a very good one, in business or in life. If your values don’t relate positively to that offer, it is hard to “sign up.” If you,against your values, accept the offer, the “reality” will knock you at your back, sooner or later. Your feelings will let you know, your stomach will begin to say, “There is something wrong. There is something you can´t handle and your motivation will be reduced more and more to the final “end up.” And, here is an important distinction, if you do not succed, it will be you who will become criticized, not the offer.There is also another point to consider. If you would like to have your motivation to be more lasting, it has to come from you inside, as you already know, but empty external offers can´t compete with that. Outer or external offers have to bring stronger values to compete with the inner lack of motivation. No empty values, only values that can relate to the individual’s model of the world. It is fundamental you know that, because the inner engine, the inner power station can´t keep on going with lack of fuel.If you are an opportunity-maker, it would be nice if you can spice up your offer. Because you can´t do anything about it if you don´t strengthen your opportunity, as in a higher degree fits to the individual’s values and/or model of the world. It´s only the individual who is in the position to compromise or change his own values. All the “$$$$ internet opportunities” “Guaranteed” “Free, as you have to pay for” don´t value the potential customer, affiliate or associate in such a degree that s/he is prepared to make any changes in the first place. They deserve another input.WYSIWYG, what you see is what you get. WYHIWYG, what you hear is what you get,WYFIWYG, what you feel is what you get, WYTIWYG, what you think is what you get, WYFIWYG, what you focus on is what you get. No one should be surprised, and we all have a choice. That´s probably why the world is the way it is. So then, when you like to have a lasting and/or higher degree of motivation, dissect your values and approve it to your operations or the area you intend to enter. Don´t restrict yourself until you find what you´re looking for. Ask yourself; "what do I feel, what do I hear, what do I see?" Imagine yourself working through the entire concept. What´s important here is how you experience body/soul. Don´t forget your body. Let your body talk. Listen and take the answers seriously. You have to be honest with yourself. You can never cheat your body. If you´re not satisfied, make the changes needed. If you´re satisfied, make your decision.Next step, set your goals and get started. This article is free to reprint as long as you:1. Print the article in its entirety.2. Print the resource box with the article in its entirety.3. Notify me if you use the article. mailto: [email protected]