How,Target,Your,Market,Stop,yo business, insurance How To Target Your Market
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Stop!If you even the slightest thought of selling anything online,you must be able to answer one question before you doanything...Who wants to buy your product or service?If you're going to sell, there has to be a market that willbuy, it's an irrefutable law of business and it applies toonline businesses as well."Catering to a niche" or "specializing" or "targeting amarket," whatever you call it, it's the key to a smallbusiness succeeding on the Internet.Let Amazon or Ebay sell everything to everyone. Small onlinebusinesses target a few select markets and give those marketsthe special attention that only small businesses can give.Find Your MarketsFirst, you should just ask yourself the question I posedearlier, "Who wants to buy my product or service?"Most small businesses know their market well; they just haveto think about it for a second.For example, let's take web design. We start by making oflist of anyone that might need web design:* Individuals* Churches* Schools* Small Businesses* Large Businesses* Etc.Target Your MarketsWhen you look at that small list, you start to realize thateach market has it's own needs, budget, and reason forneeding web design.For example, imagine the difference between web design forlarge corporate businesses and web design for schools.Large businesses will probably be looking for an ecommercesolution and they have the budget to afford a team ofdesigners. You would need to target them with this in mind.Schools on the other hand, do not need ecommerce. They arelooking for a way to inform the community about what ishappening at their school. They might also want toincorporate a webmail system for the students and faculty.Overall, large businesses will need a more professionalapproach than schools.The point is, each market deserves special attention. Youcan't compromise between your markets. Instead you musttarget each market individually.What Does My Market Need?Let's say we decided on small businesses as one of our keymarkets. How do we know what they need?You can start with some common sense. Small businesses aregoing to be price conscious, but expect quality. You willmost likely be dealing with the owner or someone close to theowner. You basically just want to think about who yourcustomer really is.An optional next step is to actually ask. Find some peoplewho represent your target market and just ask them what isimportant to them.Just imagine a visitor arriving at your web site andinstantly knowing that you can help him. If you havecorrectly targeted the right markets, your visitors will feellike you are in tune with their needs. Article Tags: Small Businesses
How,Target,Your,Market,Stop,yo