Don,amp,#39,Get,Infected,The,T business, insurance Don't Get Infected By The Twenty Dollar Ebook Syndro

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Making sales of one thousand dollars or more in yourinternet business is absolutely intoxicating. It reallydrives home the point that you can make a nice living workingfrom the comfort of you own home running your own internet-based business. That feeling, sadly, is also something thatthe majority of internet marketers have never experienced!At my recent Internet Marketing How To Workshop, severalspeakers admonished attendees, not to get stuck selling justtwenty dollar ebooks. We all reflected upon how it felt thefirst time we checked our email and saw that we had an orderand had just earned twenty dollars. We admitted that thisuse to get us excited. However, we also had to move beyondthat point, we had to shift our thinking to greaterpossibilities if we were going to earn a full-time livingfrom the internet.Study any successful internet marketer and you will see thathe offers a range of products at different price points. That'swhat I do. My least expensive product is $9.97 and my mostexpensive product is currently $2495. In between I offeraudiotapes at $197, videotapes at $297, and consulting at$250 per hour. I offer this range, because different peoplewant the information I offer in different formats. Differentpeople learn best according to how their brains are wired.Some people prefer learning by listening to audiotapes.Some people prefer learning by watching videotapes.Some people learn best by actually practicing and doing it.They need to attend workshops or actual classes, although thesecan be virtual classes too.Some people understand best when you explain it to them on thephone or via email. They need the two-way interaction to fullyclarify points.Some people prefer to print something out and read it. I ama reader who will read the same book several times if itcontains really good information... absorbing something morewith each reading. I also have tons of audio and videotapesthough.As an information product marketer, your task is to offer yourproduct in as many different forms as possible so that you don'toverlook any segment of the market. You should offer ebooks,printed books, course, CDs, and all of the other forms. Theamazing thing is that this in NOT that hard. If you've alreadywritten an ebook, it's easy to be interviewed on the topicand turn this into a marketable recording. It's easy to packagethe audiotapes and transcripts, plus some additional notes, intoa three-ring binder and call it a course. It's easy to organizeyour notes and then physically teach the material either at aworkshop, over the internet, or even at a local communitycollege.The thing I see too many beginners get trapped into is creatinga great ebook on a topic they know a lot about. They check tosee what similar ebooks sell for and choose $19.95 or $29.95 asthe price. Then they settle back and watch the sales roll in.These sales may be a slow but steady trickle, which satisfiesmany people. It's thrilling to do the work once and generatea continuous income stream from it. It's somewhat intoxicating.However, the writer also becomes infected with the twenty dollarebook syndrome and never tries to create anything higher priced.He reasons that his market has shown him that they want, and willbuy, twenty dollar products. He's afraid to risk offering themsomething more expensive.How do I know lots of authors get infected with this ailment?I talk to and email them every day. When I suggest to them thatthey need to create a $97 product or a $297 product, they tellme that their customers can't afford these products. I havenews for them! Their customers are buying these products. Theyare just buying them from your competition. They tell me theircustomers won't spend a thousand dollars for a seminar seat.I have news for them, their customers are spending two thousanddollars for a seminar seat, they are just buying from thecompetition. Your competitors are earning $500 commissions... I do regularly.The purpose of this article today is to prevent you from fallingvictim to this "syndrome." Consider this. If you sell one $297audio product and make $200 or more profit, you've just earnedmore than if you had sold ten $20 products and made 95% profit.And you've only had to deal with 1/10th the potential customerservice issues. And you've only had to process one transaction.And believe, it or not, that sale was probably just as easy... maybe easier.... than the $20 sale.One other insight I'll share with you - people who buy higherticket items seem less prone to complain or request refunds.They are people of action, so they buy the product, use it, andget the results they sought. Many who buy twenty dollar productsare looking for some magic solution or all-encompassing answerfor only twenty dollars, and that doesn't exist. Part of thatexpectation is admittedly due to the hype used to sell the$20 products. We condition our prospects to expect somethingfor nothing... and in the process sabotage our success.So your job for the next few days is to plan out how you aregoing to convert your twenty dollar product or idea intosomething much bigger. No excuses, just do it :-) Article Tags: Twenty Dollar, People Prefer, It's Easy