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It seems everybody has a "can't miss" idea for starting anew web-based business, despite innumerable news accountsof most web businesses going belly-up in a short time. Most folks still think, mistakenly of course, that awebsite alone somehow magically produces customers who willbuy even the most off-beat items and services. They fail torealize that buying or building a website represents onlypart of the overall online marketing equation. Anyone considering starting a new online business or takingan existing business online should heed the followingadvice to avoid many heartaches and an empty wallet.Target your audience. What exactly do your customers want and what words do theyuse to describe the products and services they willpurchase? Don't assume you know how and what they want tobuy - ask them! From this research you will determine the"keywords" your customers will use to find your businesswhile surfing and using search engines. You should thenfocus completely on these keywords while constructing yourentire web presence.Build a focused site. Your website should center exclusively on those issuesdirectly related to what you sell online. If you sell"orange baskets" then only write about the characteristics,features and benefits of using your orange baskets. Take great care in writing your copy to keep your textfocused on one subject per page and make liberal use ofyour keywords and their synonyms. Constructing your pagesin this manner will aid you greatly in achieving gooddirectory listings and attracting search engine traffic.Use search engines effectively. If building a highly focused, relevant site to display yourproducts and services gets you to first base with thesearch engines, then building "bridge" pages will get yourounding third and headed for home! The term "bridge page" characterizes a web page thatfocuses on one keyword phrase throughout the entire page.You should build dozens, if not hundreds, of these pages,each of which focuses on one keyword phrase a potentialcustomer would use to find you in a search engine. Youshould then submit these pages to the individual searchengines and monitor them for the traffic they produce.Accept Change As a FACT of Life! Understand that creating a successful online businessrequires commitment to a process of constant promotion andcontinuous education. You must stay current on cost-effective search engine and directory promotion techniquesfor driving traffic to your site as well as any factorsspecifically affecting your industry online.Accept the fact that change happens online at two speeds:fast and faster! Just when you think you have everythingfigured out, a search engine changes its rules, or startscharging for services, or goes from important to irrelevantin the blink of an eye. Your ability to predict change, master it, and "roll withthe punches" will determine your long-term success orfailure online. Article Tags: Search Engine
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