The,Secret,From,King,Pay,Per,C business, insurance The Secret From The King Of Pay Per Clicks

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At Joel Christopher's recent Master List Builders'Workshop in San Antonio, Texas, Marlon Sanders toldthe audience that I was "The King Of Pay Per Clicks."He explained that there was no investment he couldthink of that gave a faster or better return onyour investment than pay-per-click search engines.After all, I had done campaigns where I earned $7for every $1 invested.Marlon, was just teaching the crowd that on-linesuccess doesn't have to be cosmic. Often, the thingsyou need to do are staring you right in the face.The reaction from the crowd, and conversations withpeople afterward, showed me that many people do needto develop a strategy for using this powerful toolin their marketing mix. So in this article let's lookat how to effectively use pay per click search enginesto drive massive amounts of highly targeted traffic toyour website.The real secret to using pay-per-click search engineseffectively is driving the *right* traffic to your site.Since you are paying for these visitors, you want visitorswho really want whatever it is that you are selling. Youdon't want to attract browsers. You want people who willarrive at your site and take the action your site isstructured to generate. You also want to do this as inexpensively as practical.The most important thing that you do in using thepay-per-click search engines is write your listingcorrectly. This is what determines whether you get backmany times your investment, or whether you just end upwith disappointments and even trouble-makers.I teach that you should write a pay-per-click listing asif it were a singles ad. A singles ad tells what thedesirable traits are in the person you are looking for.They tell what this ideal person should like to do, andequally as important, what this person should not belike. For example, should the person love kids, or be anon-smoker, or enjoy the outdoors?Your pay-per-click listing should convey the sameinformation. Your title should grab the attention of who you are looking for. Then the body of the listing should continue describing your ideal prospect, by spelling outbenefits, while at the same time, disqualifying prospects you don't want.Yes, there are prospect that you don't want. Remember, youare paying for people to click through to your site. Youonly want to pay for people that will give you a good return on investment. You only want to pay for people who will allow you to accomplish your ultimate objective. That objective could be to build a list. That objective could be to get someone to get involved in a cause. That objectivefor many of us is to get people to purchase our products. To only attract people likely to take that action, your listing needs to be worded properly.If you are selling an item, you don't generally want toattract freebie seekers. So you should be careful in youruse of the "f" word. The only reason to offer themsomething for nothing is if it builds your list, or if it leads them into a funnel that ultimately converts them intopaying customers. To avoid attracting the wrong person if you are selling an item, I personally would list the price,or use language indicating I am selling something - right in my listings. This turns off those not willing or capableof paying for your product. That's ok - you're not after those people if you're paying for traffic. If your listings miss-lead people or attract people notreally interested in what you offer, you are just filling yourlist with time-wasters. If you are really deceptive, youmay even get a person who will go out of his way to geteven. You don't need or want that headache. You want theright prospects to visit your site.In writing your listing, you need to make sure you spellout some real benefit the visitor will get from visitingyour site and using your product. Before you even beginwriting your listing spend several hours listing all of thepossible benefits of using your product. Look at eachproduct feature and translate that into a benefit. Askwhat that feature does for the customer. Write what it doesfor the customer to improve the customer life, and thenincorporate the most powerful of those features into yourvarious pay-per-click listing. You will discover that thepeople who do click though to your site arrive in a readyto purchase your products frame of mind.This is just one of many considerations in creating apay-per-click campaign. It is perhaps the most importantfactor in avoiding wasting a lot of money. Pay-per-clickscan be very effective in driving highly targeted trafficto your site. They can be so effective, that after you'rerefined a listing, you will know before even placing thatlisting, at any major pay-per-click, whatreturn-on-investmentyou are virtually assured of getting.We'll examine other aspects of using pay-per-clicks later.We will also discuss effective methods of generating traffic extensively at the Internet Marketing How To Workshop. If you'd like to learn not only how to create your own products, but how to get hundreds of thousands of eyeballs looking at your product, you owe it to yourselfto check out this workshop. It may prove to be the singlebest thing you ever did for your future and your business.Visit: http://internetmarketinghowtoworkshop.com today. Article Tags: Pay-per-click Listing