Strategies,Successful,Market,O business, insurance Strategies of Successful Market Offers

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Strategies of Successful Market Offerscopyright 2002 Pavel LenshinUSPAccording to economic theories we live in the world ofmonopoly competition. That term shouldn't confuse you, asthe meaning behind implies competition between many small ormiddle-size "monopolies", that are not monopolies in theirdirect meaning, as they don't control some particular sectorof economy, rather then they are the prime sources of theirunique propositions of services or products. That fact makesthem to be a so-called monopolies of their own services orproducts, despite the fact that a lot of other companiesoffering very close, in terms of features and benefits,services or products to the market.That is why it is obvious that the more unique benefits andfeatures your proposition can offer to the market, the more"open-minded" market will be towards that proposition ofyours.Since we are usually involved in activity, which is notrelated to raw resources and materials, where uniqueness isvery difficult to reach, due to the nature of the productlike wheat, we are capable to offer a product and/or servicethat brings new "way of thinking". While it sounds tooexpressive, the core idea behind is to be new, at least, insomething.Now let us speak more minutely about online e-businessstrategies you may and should apply online.1. PRODUCT.The product/service your will offer is 100% responsible foryour long-term success. While it's possible to get someprofit from useless goods, owing to the professionalism ofthe marketing experts, it won't last long. The "word ofmouth" marketing is the most reliable long-term marketingtool ever existed. That is why it's better to make a productyou will be proud of, and even having mediocre marketingabilities, due to lack of funds, experts etc. your productwould still have a profitable future, of course if, as westated, it perfectly solves some problems, brings joy and soforth. How to do itResearch, analyze and develop it. That is your e-businessfoundation.The best idea that I can give you about what product/serviceto create is that it should be the one you will be the mosthappy to use or utilize by yourself, in other words, theproduct that e-market lacks and you feel a great need in.Make it more beneficial by having substantially lower priceor substantially more benefits, features, new way of solvingold problems, new service in order to make it faster,cheaper, easier, deliver more pleasure to deal with. Do yousee the point?2. THIRD PARTY PRODUCT. License techniques.Nowadays, we all hear about resell, reprint or master resellrights.In short, by acquiring resell rights you are able to resellthe product you bought for the specified price. So you paylicense fee and then buy a desired number of products at amassive discount (more then wholesale).Reprint & redistribution rights are the same as above withthe only difference - your business entity may solelyreprint and redistribute the product in specifiedquantities, without any necessity to buy them from thelicenser. The one who bought the license (licensee) is alsohave a right to customize or brand that product beforeretails, if other is not stipulated in license agreement.Sometimes you receive a right to become a licenser and offerresell rights to you clients, whereas you keep all thegenerated profits.Master resell rights entitles you to enjoy all the benefitsmentioned above plus the right to resell reprint andredistribute rights and sometimes the master resell rightsthemselves. That is truly fantastic opportunity as youactually acquire a complete business of the licenser. Theonly priority the licenser has is that he may change anddevelop his product further, where your power is limited bycustomization only, i. e. you are not allowed to change the"nature" of the product or service, if other is notstipulated in license agreement.When we speak about Internet and info (intangible) productsone thing should be stressed here. Taking into accountunlimited supply and the way info products are being copied,with a press of a button, it is difficult, if notimpossible, to control their further distribution. Thereforeresell rights that coming with info products are accepted topossess free redistribution rights as an additional featureof reprint & redistribution rights. The thing that stillmakes a difference between these rights is customization orbranding.To sum up, let us say that, concerning info products, anyrights you acquire allow you to distribute, butcustomization of the product is allowed only under reprint &redistribution or master resell license agreement, if otheris not mentioned. That is why, they are sometimes calledcustomization rights instead of reprint & redistribution.You can also order at wholesale prices before retailing, butif your intentions to establish long-term partnership areserious, acquiring license is more advisable as you will beable to save substantial amount of resources (usuallyfinancial), brand the product (if poses reprint or masterresell rights) and generate new income streams by offeringlicense certificates to your clients. How to do itThe product/service you choose to license should meet thefollowing criteria:* Satisfy high market demand;* Be innovative (strong USP);* Have an acceptable benefits/price ratio;* Reflect your business "likes";* Reflect your long-term business strategy and marketingpotential.You should take your hand on the pulse of economydevelopment in order to proper track the trends. It doesn'tmatter what economy sector or market demand these trendsbelong to, what does matter is how you track and analyzethese trends in a sphere or scope of activity you work in.If you are like me, an info business operator, the mainpriority to you in searching for license deals is toanticipate the possible high future demands. That is alsotrue when you are developing your own product/service. Ifyou find a product that perfectly suits your currentbusiness and meets criteria mentioned above, then chose whatlicense to acquire and go for it, or contact the owner andoffer him to acquire a license or have a discussion aboutconsidering new terms of license agreement, no problemshould arise in that case.3. PACKAGE.Other front you can strike from is to bundleproducts/services into another unique offer. Don't thinkthat it's too easy. This way demands much more financialinvestments and even more time on market research.Your "package" of products or services is nothing more thena number of third party's products/services, which werelicensed by you, accompanied or not with your own offer(s)into some new product that is implied to offer completesolution. How to do itHere is a brief example that shows, which direction youshould move.Let assume that you are running a web-site selling dietarysupplement capsules and quite often you get emails fromthankful customers asking you to solve their other healthproblems or provide them with a recipe of healthy diets tolose weight etc.What you can do is partner with fellow marketer, who issuccessfully offering brochures and other materials on thebest diets to lose weight as well as with another e-businessowner who promotes ebooks on how to solve minor healthproblems indoors. You can even acquire a license to resellsome light sport trainers, just reassure via independentresearch that these offers are reliable and beneficial foryour customers and not frustrate and ruin your positiveimage.So by setting up these deals, you are not only answering thequestion - what health food should be, but also starting toprovide a complete package of products and services on howto keep everyone's body in good shape. That's it.CONCLUSIONThe way you choose is yours and yours only. Make yourselffeel comfortable with it, let your business and your futureplans be comfortable with it. And never forget about themarket - as a place where you develop your business. Youshould follow the market, anticipate it and satisfy it inthe best possible way.This is the only attitude that may almost guarantee yoursuccess, unless you are still looking for new"revolutionary" matrix schemes, super "breakthrough" offersof the next 22 century, or these fake last-chance programslike "jump-in-today-get-rich-automatically-tomorrow" or"all-job-is-done-for-you-just-pay-now" :0) You may continuethat list. Article Tags: Successful Market, Redistribution Rights, Info Products