How,Create,Your,Own,Product,Se business, insurance How To Create Your Own Product Or Service (Part 1&am

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Shortly after I REALLY started listening to advice on how to makelots of money on-line I heard one message loud and clear. "Youneed to develop your own products or services!" Like most peoplewho hear this message, I agreed intuitively, but it took a long timeto figure out HOW to do that. Let's shorten that learning curvefor you by telling you HOW to develop you own products orservices.In part 1 of this article we'll look at how to develop your ownproduct because I know that is usually more profitable in thelong-run. With a service, your growth is limited by the supplyof the service you can provide. Providing many services is toolabor-intensive or too limited by "the system" to allow unlimitedgrowth.The easiest product in the world to develop is an informationproduct. It's so easy that I personally know more people thanI can count who have earned millions doing it. They developinformation products that you produce once - and then they sellthem forever, with very little additional work required after theircreation.What do we mean by information products? I use the term todescribe books, ebooks, video and audio tapes, transcripts,CDs, digital audio files, and even software. With all of theseproducts, you write them once, produce them once, and thensell them forever with very little per unit cost. You can breathlife back into them when they start fading by updating them orissuing a new release.With these information products, you create them, set up awebsite, organize a marketing campaign, and then - literally- sit back and watch the money flow in. If you set up yourown affiliate program to market these information productsyou have thousands of people all working diligently to makeyou a success. Creating an information product really isthe easiest thing in the world.I know what you're thinking. You're thinking, I don't knowenough about any topic to write my own product. I thoughtthat too for the longest time. You've all heard the advice,write about what you know. If you really don't believe that youknow enough about a topic to produce an information product,then identify a topic that you would like to know more about,and BECOME the expert on that product. Unless there arealready too many experts on that topic, or unless absolutelynobody cares about that topic, you have a guaranteed winner.To convince you that what I teach is true, let me share a fewexamples from my own background:With prompting from my website visitors, I wrote a cookbook.I wasn't sure the demand would be there. However, once Icommitted to writing the cookbook the project went veryquickly. This cookbook sold over $100,000 worth of copies(in hardcopy and digital format combined) in it's first year.I wrote an book explaining how to publish your owncookbook. This book is available in ebook format and sinceso many people have considered writing their own cookbook,this is a natural bestseller.I'm finishing up a book on how to generate massive trafficto your website. Why did I choose that topic? The singlebiggest problem facing every webmaster on the face ofthe earth is getting enough visitors to his site. I researched,brainstormed, and experimented with virtually every trafficgeneration method I could find. The results is a book thatHAS TO SELL. The affiliate program for this product hasto succeed. The pent-up demand for a quality product onthis topic is that tremendous!I turned my personal experience with pay-per-clicksearch engines into both an ebook and a tele-seminar. Ihold tele-seminars on how to create a can't fail pay-per-clickcampaign. The tele-seminar is recorded and participants getreprint rights to the tele-seminar. This generated 3 productsreally. (1) The tele-seminars themselves, (2) the reprint rightsto the tele-seminars and transcripts, (3) the recordings ofthe tele-seminar which I can market as a separate productor use as a bonus with other products.I recently spoke at an internet marketing seminar whereI got reprint rights to the full audio and video recordings ofthe seminar. This is a product that easily sells for $300 and Ican now market this forever. I market these seminar tapesdirectly and through an affiliate program.I've just given you real-life examples of several informationproducts that were produced in very little time. They all havevery real perceived value, but cost very little to produce. Theywill each sell for years to come... some of them will undoubtedlybe selling for the rest of my life. That's the beauty of creatingand marketing information products.I'm sure you now see how incredibly easy it is to createinformation products.-- With the tele-seminar, all you have to do is make arrangementswith one of the numerous companies that offer this service - theycan record the event and some offer transcription services.-- With the workshop, the recording crew just had to record theevent as it unfolded.-- With the books, I just created an outline, added sub-bulletsunder each major heading and then added more to the producteach time I sat down to work on it. I did corroborate with afew other people on the traffic book because I did not have allof the expertise and experience necessary to create a productof this magnitude. People enthusiastically jump at the chance tohelp with a project like this!You do see a lot of products on the market that you wonder howwell they are selling. Therefore, you do need to spend sufficienttime in the beginning - confirming that your info product is needed.I generate product ideas by discussing them with others, by"listening" at discussion forums, and by reading books thatstimulate my creative faculties. A good book on creative thinkingis worth it's weight in gold.My favorite book on creating info products is by Jeff Smith. It'scalled The Ultimate Information Entrepreneur's Success Package.Jeff and I discussed creating information products at length, as hewas finishing up this book. If you get a copy, you will also get arecorded interview I did with him as a bonus :-) You can find Jeff'sbook at: http://williecrawford.com/cgi-bin k.cgi?jeffsmithI have discovered that discussing your product ideas with othernaturally generates additional product ideas. Discussing yourproduct ideas with others both generates new ideas and helpspoint out the flaws in your ideas. You do have to get over thefear of someone stealing your ideas. That IS a possibility, butthere is an endless stream of product ideas. Also, just because aproduct has been created doesn't mean that you can't introducea similar (better) product. Heck, there's still room for hundredsof more cookbooks - this year! Write fast enough and you cancatch the incredible Christmas sales :-)I discussed cookbooks with Armand Morin at the recent InternetMarketing Power Workshop. For those of you who don't knowArmand, he generated $4,000,000 in sales from one softwareproduct in 12 weeks. The even more amazing thing about this featis that he doesn't even know how to write software code. He hiredsomeone to write this program for a few hundred dollars. That's thepower of information products and other digital products. Armandtold me he has also written a cookbook. That validates the fact thatcookbooks are a perpetual hot seller.In the next installment, we will examine creating your own service.Many of the factors that it takes to create a successful service arethe same ones it takes to launch a successful product. If you havequestions brought up by this article, why not post them in the forum.Brainstorming is a very powerful force.If you'd like to see the video series I created you can get moreinformation on it at: http://williecrawford.com/workshop-videos.htmlFor more information on the pay-per-click tele-seminars visit:http://williecrawford.com/pay-per-clicks.htmlThese are examples of painlessly created info products that youcan examine to see how it they are actually created and marketed.These are living examples that you can use in creating your ownbest-selling info products.To your success.Willie Crawford Article Tags: Very Little, Information Products, Product Ideas