Getting,Your,Name,Right,Gettin business, insurance Getting Your Name Right

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Getting Your Name RightBy Andy RoutledgeIt’s true. Creating a good name for your business or products is crucial to long term success. In general, names should be short, easy to say and spell and the name should ‘stick’ in the minds ofthe consumer. That much we know.However, for many people, there are two common problems. Firstly,coming up with a memorable and appropriate name for your business.Despite all the good advice, many people are still making the samenaming blunders. It’s obvious to onlookers that they didn’t spendenough time on naming – and it hurts their business.Secondly, creating a name that is available. Is it trademarked? Isit available as a domain name? What often happens is that we settlefor second best. We can’t get the names we want, so we settle forless memorable names. That’s the first big mistake.Linguists call this ‘semantic positioning’. Compare your name tothose of your competitors’. Does your name sound as good as, orbetter than theirs? If not, improve it. You want your name to be thefirst name people remember when looking for your type of service orproduct. Give yourself a good start by getting the name right. On the web in particular, your name has got to convey the rightmessage and it has got to stand out from the crowd. Here’s a list oftop tips to getting that perfect name: 1) Spend the necessary time in getting it right You want to convey the correct image right from the very start. Neversettle for a second rate name – it will hurt your credibility. A bitof persistence will reap large rewards. Don’t skimp on this - takeall the time needed to get a winning name.Before coming up with a list of alternatives, decide what qualitiesyou would like your name to convey. For example - quality, trust,integrity, compassion, competence and assurance are some examples. Besure to convey your chosen qualities and avoid hype.2) Do your research Look for companies in your field of interest. Compare your name totheirs? Whose is better? Does your name sound more solid, morememorable? If it doesn’t – change it. You want your name to soundprofessional and unique, not just another ‘me too’ outfit. 3) Start your name with a plosiveA plosive is a little bit of language that pops out of your mouth anddraws attention to itself. It’s a “stopper” in language. B, C, D, K,P and T are all plosives. Many studies have shown that names beginning with such letters have higher recall rates. Many top brandnames (knowingly or not) start with these letters.What does this mean? Try to start your name with a strong soundingconsonant or a plosive.4) Do your language checksMost huge naming blunders are due to the Spanish language. There aredozens of examples of companies not doing their checks andconsequently ruining their campaigns. It’s easy to check, but manypeople tend not to bother. If you opt to use an uncommon word, it’sbest to check its meaning in foreign languages. It could save you lots of embarrassment later on.5) Stick to short and simple Short simple words that have real world associations work best. Peoplecan identify and picture words that have some sort of association. Aproblem that many fanciful names have is that they need a lot ofmarketing to build the brand name. Made up names have no meaning,thus need large amounts of exposure to get remembered.Short and simple names that are pleasant (even fun) to say are oftenthe best names.6) Traditional meaning is only one part of the equationConsider how your name looks. Does it look feminine? Does it conveytrust or reliability? Typically, words that have lots of roundlooking letters such as o, m, n and so on, are softer and morefeminine. Letters with hard, rugged strokes such as k and x are moreharsh and manly.Consider Olay and Clorox, and you get the idea. Consider your targetmarket and what image you want to convey when creating your name.7) Relax, and let your thoughts flow You know it’s true. Good ideas usually flow when you’re relaxed andnot trying too hard. If you’re struggling to find a winning namethat’s available – take a break. Do something else. You’ll often getlots of new ideas and come back a whole lot fresher. By understanding and applying the basic naming techniques, creatingdozens of great sounding names that are still available, is verypossible. Don’t fall for the myth that all the good names are gone.They’re not. In fact they’re becoming easier to come by as peoplegive up on the dot com hype.A bit of persistence combined with simple naming sense, and your nextname is likely to be a true winner. About the AuthorAndy Routledge is the webmaster of http://www.name-genie.com, a sitededicated to creating quality names for your business or products.For more naming tips and tricks, visit http://www.name-genie.com