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Almost every book about starting a new business begins by tellingyou to write a business plan. Many readers run in terror, othersjot some notes on a pad and a very few sit down to write out acomprehensive strategic plan for their business.After all, the majority of business owners start their businesseswithout outside financing, so why do they need a businessplan?But, along the way, with millions of great ideas pulsing in theirbrains, most business owners begin to write things down. Theybegin to devise strategies, set goals, create plans, lay-outtimelines, etc. This is good … unless you get stuck in this stagelike Bruce did."I don't believe I'm admitting this to you, but I can't find any otherway around it. I have been struggling with this problem for thewhole time I've been in business, and I'm embarrassed to shareit with anyone else. But, I know I'm holding myself back frombeing really successful, and I need some help to work this out,"he told me.I was truly surprised by his candor, but not by his problem. Brucewas suffering from what I had experienced myself .. perfectionism.And it was draining all of his energy. He started his financialplanning company 2 1/2 years ago wanting to provide clientswith informed and honest advice - things he felt were lacking inother providers in that field. But since then, he had gone frombeing idealistic and enthusiastic to being discouraged anddisillusioned."I really thought I could make a difference and make money atthe same time. But my best ideas get stuck on the page. I can'tseem to get any one idea rolled out completely. By the time Icome up with the idea, do some research, pull together somenumbers, lay-out a plan and develop some marketing strategies,I have about 10 more ideas I want to pursue.""It feels so invigorating when I'm thinking about the idea andcreating the plan and strategy. I always think that the idea I'mworking on is the one that will truly make my business take off.But as I look back over the past two years, I feel like a completefailure.""I started this business thinking I could provide a great serviceand make great money doing it. But, now I'm starting to doubtif I really have what it takes to be successful. I'm ashamed totalk to my wife about it after I told her how great I would be atthis.""I just don't get what I'm doing wrong. My clients really like me,and I do a great job for them, but I'm stuck at this sort of survivallevel and can't seem to implement the ideas that I think wouldreally establish my business. Maybe I should just go back toworking for someone else.""Is that what you want to do?" I asked him. He jumped in almostbefore I finished, "No, I really want to make this work. I just don'tknow what I'm doing wrong.""Don't sell yourself short, Bruce. You aren't doing anything wrong.You've done a great job at establishing yourself as an honest andinformed financial planner -- your clients told you so. You certainlyaren't a failure, but I definitely understand why you feel sodisappointed and frustrated. It sounds like there is just one thingthat's holding you back -- fear."Bruce was experiencing what many perfectionistic people do.They are so concerned with doing everything right the first time,they continue to work and re-work their ideas and never reachthe implementation stage. The planning process is a safe haven for perfectionists. They cancraft the perfect, controlled, predictable strategy. But, they tendto get paralyzed when it's time to move forward. They fear thatexecuting the plan will show that the plan was not perfect -- thatthey are not perfect. So to avoid being "found out", they continueto re-work the plan.It takes awhile for most people to recognize this pattern inthemselves and many never do. But, for Bruce, it was a lifesaver.After selecting one idea to work one, he created a timeline forhis roll-out plan. Each week, he had specific tasks that would takehim through the implementation of his strategy.After only three months, he had taken on six new clients, createdan additional stream of income, and established five relationshipswith centers of influence who could sell his services to their clients.The last time I talked with him, he could hardly believe that hehad been so disillusioned about his business only three monthsbefore. "I feel exhilarated again," he told me. "I'm finally having fun,providing a great service, and making money! Thanks so muchfor helping me move forward on my ideas. I was right ... theywere the key to my success!"Are you anything like Bruce? Are you stuck in the planning mode?How long have you been working and re-working your strategy?Could it be fear that is holding you back?Remember, many times we don't recognize it as fear, so justlook at your patterns. Are you spending a lot of time planningprojects and strategies that never get implemented?If so, set aside one afternoon this week to look at all of thepotential projects you would like to implement. Force yourselfto pick just one that you will implement now. I know it canbe hard to pick just one but doing so will give you the bestchance of success. I'm not telling you to burn the rest -- justset them aside. They'll still be there when you come back.Now, for the project or plan you want to implement, createa timeline for roll-out. Make a list of everything you wouldhave to do in order to implement the plan, then assignrealistic dates to each one.Plot those dates out on a calendar and make sure to setaside time to complete whatever tasks are necessary inorder to stick with your roll-out plan.Is this plan guaranteed to succeed? I can't say that andneither can you. You don't learn anything from your planjust sitting there. Roll it out and see what happens. Thatis the ONLY way you'll ever know.Good Luck!