Before,You,Dive,Into,Online,Ma business, insurance Before You Dive Into Online Marketing, Get Your Feet Wet
Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc
My children took swimming lessons this summer. Actuallythey're called "water confidence" lessons, designed to getnon-swimmers comfortable with being in the water. At 5 years old, my kids have a healthy fear of the water, anddidn't want to get in the pool at first. They liked the*idea* of learning how to swim, but the reality of gettinginto water up to their necks was scary. They wanted to havetheir lessons in the wading pool. I tried explaining it's alittle hard to swim in 12 inches of water, but try reasoningwith three 5-year-olds. It was a slow torturous processgetting their entire bodies into the water. By the time theygot all the way into the water the first lesson was almostover. What does this have to do with local online marketing? As Ilistened to the instructor try to coax them into the water,it reminded me of conversations I'd had with small business owners about getting onto the web. "C'mon, just stick your feet in." "See? That's not so bad, is it?" "Now, let's do little bunny hops down the steps. Hop! Hop!Hop!" Little by little, they got used to being in the water. Then,getting their faces wet. After a few lessons, they werejumping off the side and having a great time. I had topractically drag them out of the water. Getting online is often like that. It can seem overwhelming-- choices to make, lingo to learn, all for something thatmay or may not bring customers through the door. Afterawhile, what sounded like a good idea begins to feel like toomuch work. And with too many things to do as it is, it'seasy for most business owners to put online marketing on theback burner... indefinitely. But just like learning to swim, getting a brick-and-mortar orany other type of business online is best done one baby stepat a time. There's no reason to rush out and get a website.There are already way too many deserted websites, sittinglike abandoned cars on the super informationhighway...gathering dust. The last thing the world needs isanother boring website whose only purpose is to sellsomething. Here's what every business owner must realize: most peopledo not go online looking for something to buy. What websurfers crave the most is INFORMATION. If you offer freeuseful information, you will draw a crowd. But if all youcan offer is an order link and a payment form, don't expect alot of visitors. Think about how you can use the technology to get to knowyour customers and prospects. Because just as in real life,it's all about relationships online. Putting up a website isonly 10% -- the other 90% is marketing, building trust, andcultivating relationships. Once you have that straight in your mind, get your feet wetby looking at what your competition is doing. Find out whereyour prospects might look for the information they need. Thenfigure out what free information or services your targetmarket would find useful. Decide how you can give it to themat little or no cost to yourself. Then take the plunge and dosomething. Start small, then add on. Remember the formula: Attract people to your website. Givethem free stuff. Build credibility and trust through repeatedcontact. Then sell them something. This has worked for onlinebusinesses for years, and it will work just as well forbrick-and-mortar business. Article Tags: Online Marketing
Before,You,Dive,Into,Online,Ma