Low,Cost,and,Successful,Method business, insurance 5 Low Cost and Successful Methods For Independent Profession

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5 Low Cost and Successful Methods For IndependentProfessionals To Get ClientsCopyright 2002 by Paul BednarIt goes without saying that clients are the lifeline ofevery independent professional. You sure won't be inbusiness long without them! There are many marketingmethods used to get clients. Some methods, such as magazineadvertising, are quite expensive while others cost verylittle in comparison and produce better results. Here arefive inexpensive and successful marketing methods to getclients.1. NetworkingLike it or not, getting clients is done through one-on-onepersonal communication. The strength of your relationshipsis paramount. You won't get to know anyone or develop anyrelationships if you hide in your office or behind yourcomputer. Get out there and press the flesh!Clients want to feel comfortable about the independentprofessionals they retain and prefer to know them personallyor have a trusted person recommend someone. Go where the decision-makers are that can hire you. Go tothe same conferences; join the same associations, read thesame magazines and newsletters.Make a habit of regularly staying in touch with yournetwork. Contact all of your friends and colleagues. Tellthem what you are looking for and what you're interested in.Be sure to contact prior employers and bosses too. Ifyou've departed on good terms, this is a great way to getclients.2. Writing articlesAn independent professional that writes articles and getsthem published in industry magazines, trade journals,newsletters, etc. becomes positioned as an expert. Potential clients that like your articles will contact youwhen they want more information. Some of these contactswill become clients.Consider writing articles for a variety of publications inyour industry such as magazines, journals, printnewsletters, ezines, and web sites. You can write articleson a variety of topics such as the new trends, a creativeway to solve a common problem, your thoughts on the currentstate of business, etc. There are numerous possibilities! Unless you are extremely well known, don't start outsubmitting articles to the most prestigious magazines andjournals. Start small. It is best to target publicationswhere you have the most likely chance of getting published.Be sure to include copies of your published articles in yourliterature to potential clients.Do not ask to get paid for your article. Having apublication print your article and position you as an expertis the best kind of advertising you can get.3. SpeakingGiving speeches, lectures, seminars, etc. is anothermarketing method that positions you as an expert. Thisconcept is similar to writing articles: potential clientsthat are impressed with your presentation will contact youfor additional information. Some will become clients.Use your knowledge and experience to develop talks on avariety of issues such as upcoming business changes, offer aunique solution to a recurring issue, etc. Be creative!There are multitudes of speaking opportunities. It is bestto concentrate on organizations where you have the mostlikely chance to speak. Contact local chapters of yourprofessional organizations. Look for other local, regional,and national conferences too.Do not request payment for your presentation because therecognition you receive as an expert is better than anyadvertising you can buy.4. Your competitionGet to know your competition. They can be an unusual sourcefor clients.Has anyone ever told you that they were too busy to handleyour business and they gave you the name of a competitorthat could help you? This is the same concept.This is not to suggest that you refer all your clients toyour competition. However, there are circumstances whenthis practice is appropriate.Form reciprocating referral relationships with yourcompetitors. This means you refer potential clients to yourcompetition when you have too much business and vice versa.With these relationships everybody wins!5. SubcontractingSubcontracting opportunities exist when an independentprofessional has a client and needs some help. Thisindependent professional retains or "subcontracts" you toperform a specific aspect of their client project. Onceyour particular aspect is complete, your involvement withthe project ends.You get paid by the independent professional that retainsyou, not by their client. Generally, subcontractors don'tget paid as much as if they got the project on their own.Here are 3 main reasons why subcontractors are used:A. An independent professional has too much work and needsan extra set of hands.B. You can perform a particular task more efficiently so itis more economical for the independent professional to haveyou do the work.C. Your expertise is necessary to complete the project. Article Tags: Successful Methods, Independent Professional