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7 Tips to Get More Mileage Out of Your Online or Offline Publicityby Bill Stoller, PublisherFree Publicity, The Newsletter for PR-Hungry Businesseshttp://www.PublicityInsider.com/freepub.aspYou worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity:1) Reprint, Reprint, Reprint!A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement. The best part is that you can enjoy the benefits ofthis "third party endorsement" long after the article hasappeared.If you want to re-print an article from an offline publication inits entirety, you must get permission from the publication. Mostpublications have special re-print departments to help you.The same rules apply for stories appearing on websites. To re-print, take a screenshot - make sure to include the logo of themedia outlet.If there is a particularly juicy section of the article thatyou'd like to highlight, make sure to use a "blow-up" quote toenlarge and separate it from the rest of the article.2) Add it to Your WebsiteWhat better place to drumbeat your newly acquired media placementthan your website. If you get a lot of publicity, set up aspecial area (for example, "As Seen In") to display yourplacements. For a great story, highlight it on your homepage.Susan Blair does a nice job of displaying her publicity successesin her "Articles" section at http://www.blairenterprises.netNote: if a publication displays your article on its website, makesure to link to it. Remember to check your link often - mediawebsites constantly change. Better yet, take a screenshot ofyour article including the publication's logo, and place itpermanently in your "As Seen In" area.3) Stop the (Electronic) Presses - Mention Your Placement in Your EzineIf your business has a regular ezine, by all means let yoursubscribers in on your publicity success. It's human nature tobe attracted to a popular, successful business or a famousperson. "Celebrity" status is very valuable in and of itself.4) Email Existing or Potential ClientsImpress your existing or potential clients by tooting your ownhorn with an email alerting them that you've been published orseen on TV!Use the power of PR to your advantage. Advertising is clearlyunderstood as coming directly from the sponsoring businessand, as a result, is usually taken with a grain of salt. Anarticle initiated (or "placed") by publicity efforts is viewed asthe product of the reporter who wrote it - an objective, thirdparty observer whose positive comments about your business willcarry great weight. For more information on PR versusadvertising, go to http://www.publicityinsider.com/questions.asp5) Pitch it Again, Sam!Take your story angle to a different publication or website -make sure to bend the angle to match the publication's editorialslant or specific reporter's column. DO NOT mention that thestory appeared in another publication. Why let a reporter knowyour angle has already been reported? If it's newsworthy, thestory will stand on its own. To learn how to make a storynewsworthy, go to: http://www.publicityinsider.com/freesecret.asp6) "Internal" PRPlace your article in a handsome frame and hang it in a visiblearea of your office's waiting area. The story adds legitimacy toyour business and provides entertainment for your waiting customers.If you don't have a waiting area, put the article behind yourdesk facing your visitors or in your meeting room.Make sure to distribute the story to your employees and suppliersto build loyalty and company pride.7) Other Suggestions* Sales Brochures, Direct Marketing Materials & Trade ShowHandouts - Like advertising, claims in self-produced brochures &mailings are taken with a grain of salt. But, if a crediblepublication makes those same claims on your behalf, make sure itgets "front page" placement in your sales materials.* Speech handout: - One way to keep your speech working for youlong after the chairs are folded up is to distribute your articlewith your business card and company information to all attendees.* Business card: - Place an important quote from your article onyour business card. # # #About The Author:Bill Stoller, the "Publicity Insider", has spent two decades asone of America's top publicists. Now, through his website, eZineand subscription newsletter, Free Publicity: The Newsletter forPR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp he's sharing -- for the very first time -- his secrets of scoringbig publicity. For free articles, killer publicity tips andmuch, much more, visit Bill's exclusive new site:http://www.PublicityInsider.com Article Tags: More Mileage, Make Sure, Business Card