How,Build,Great,Customer,Relat business, insurance How to Build Great Customer Relationships Via Phone
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Business is about creating and maintaining customer relationships.But what is a relationship? It means communication. If you askpeople in a work setting, "What would improve work, profits andcustomer service the most where you work?" the answer is almostalways "Better communication!" Communication plays a vital partin success or failure of any business.But what communication tool is used most frequently in the world?Internet, e-mail, TV, radio? Definitely not! The most essentialcommunication tool is a phone and hardly any business workswithout a phone. And whenever you are in contact with people bya phone regarding your business, it is also a representation ofyour business.Sounds good, huh? But the important question occurs,"What is the effective way to improve communication via a phone?"The computer-based answer (I am a programmer, not a psychologist)is personalization of your customer with call center.Learn Something New about Your Customer Constantly.A successful marketing campaign starts with a keen understandingof your customers. When you are curious (not snoopy!) about thepeople who call you, you are giving them respect. People love tobe respected! Find out how their family is doing, or more abouttheir favor hobby. If you know your customers more personallythan employees of your competitor know their customers, it'seasier to delight them.Build a Customer Database.A centralized database is essential to delivering a unified viewof customers and contacts. That is goal number one. Create apersonal data warehouse about your customers on your PC. Keeptrack of your contacts made with customers via a phone. If youknow when your customers called and what information theysearched for or how many times they've called about a particularproduct, that lets you track customer behavior. If you know this,you can respond to your customers effectively and efficiently.Transmute Your Computer and Phone into Call Center.Have you ever heard about call center?I suppose you automatically think that it is something extraexpensive and complicated. And it is just for the "big boys"like Sony, SAP, Dell and other Fortune 100 companies. But whatis a call center (I prefer the term "contact center")? As a rulethis service includes contact management tools, telephonyintegration and tools personalizing every customer interaction.Great! You have the same: a phone, a customer database andcontact manager software (see below). What hinders you to makeyour own small contact center right now, which is increasinglyat the heart of your company's day-to-day interface with itscustomers. By recording and analyzing the calls and otherinteractions between your contact center and its' customers youcan listen to and act on customer feedback to improve you skillsand business processes, leading to improved customer service -and hence customer loyalty.Discovering Value Hidden in Your Data.Effective customer experience management solutions must capture,store and replay all live interactions between the customer andyour contact center. Capturing this live information andembedding it within your customer database gives you theopportunity to share the information collected in the contactcenter with other parts of your business. If you fail to do thisyou are missing out on a big opportunity to make every profitablecustomer feel that you care about them personally and helpestablish a new business relationship with them.Finding the Right Software.What difficulties are in selection of the right software for yoursmall business call center?The biggest one is chaos. Obtaining a complete understanding of acompany's customer requires the ability to store and manage amyriad of different information from a variety of sources. Inaddition your demands to kept data level can be varied from dayto day. Yesterday you were satisfied if your customer databasestored their names, phone numbers, addresses, birthdays. Today'sdemand is to keep customers' emails, webs, credit cards. Tomorrowyou maybe wish to store in the database data about customers' cars,their favorite colors or birthday of their grandmothers.But as a rule similar contact management software have onlystrictly fixed (structured) numbers of fields in their databases.If your selected computer application is too small and simple itwill not be enough for you. Or these data fields will not be usedcompletely if an application is too big and complicated(and expensive!).iReferent - Aim to End Result.iReferent is an contact solution for small and home business thatdecide the foregoing problems. It provides a strong feature setthat stands up well against other similar programs on the market.However, iReferent's real achievement is its unique databasestructure: at any time you can input into the database any (!)number of the description fields, from name of your customers totheir car marks. But for all that you might fill only thosespecific fields in every record, which are really necessary. Alsothis contact manager gives you the opportunity to keep the detailphone call history.Want to know more? Visit our web site athttp://www.sitex.com.ua/en/products/iReferent or contact me viae-mail to [email protected] can also download your personal Call Center from herehttp://sitex.com.ua/download/CallCenter_e.zip(file size is 981 Kb, 30 days free trial) and estimate ityourself. Article Tags: Contact Center
How,Build,Great,Customer,Relat