How,IMMEDIATELY,increase,custo business, insurance How to IMMEDIATELY increase customers orders by at least 30%
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PUBLISHING GUIDELINES:Copyright (C) Godfrey HeronPublication Rules:You have permission to publish this articleelectronically or in print, free of charge.If published please [email protected] . Word Count:664Word wrapped at 65 characters************************************************************How to IMMEDIATELY increase customers orders by at least 30%************************************************************When a potential customer decides to order your product,the introduction of the following technique can increaseyour profit from the initial order unbelievably. A customer at the point of purchase is often extremely favorable to an additional offer or what has been termed the "upsell" or cross sell". This technique is pure profitas your additional cost for the resulting sale is ZERO.This technique has been tested time and time again and is statistically PROVEN to increase your sales. This involvesthe use of psychological *triggers*. These are words usedin a deliberate context to take advantage of your state ofmind or to transform your present emotional state to one which favors the buying of the product.Let's use an example that we are all familiar with. The TV infomercial.The latest exercise gear being advertised on the market isthe AB-MAXIMISER. As the well toned models display the versatility and effectiveness of the product and you arealmost convinced to buy, they throw in the clincher:-"if you order now" not only do you get the ---productbut you also get another ----product free.SIDEBAR======================================================It has been shown that declaring :"buy 1 get 1 free" yields better results than, "Get two for the price of one"Emotionally with the first pitch we are more inclined to believe we are getting twice the *value* for the costof one item=====================================================The important point to grasp here, is to use your basic product, a loss leader if you will, that the customerbelieves is an excellent value. Then you introduce a second product which offers the customer more value,but gives you a healthy profit margin.So how do you work that into your Internet business?Just do a little brainstorming. Can you offer a product that you can offer volume discounts on?You may offer a basic product to hold the customer whilegently suggesting another. Internet businesses have avariety of means of doing this. After a customer has gone to the order page of your productyou may :(1) Bring up a page recommending your "platinum" product for a few extra dollars. Again the psychological impact is that the customer says well, heck, I'm already prepared to pay xdollars, I might as well get the whole kaboodle for a couple of dollars more.(2) The order page could have a check box which may or maynot be checked already, with the following comments:" Would you also like to offer product y , our customers that purchase product y have all exclaimed how glad they were to make that purchase"This a technique used by a lot of Internet marketers with great effect.(3) Instead of the "hard" sell you could say :The customers who bought product x also bought product y, and then give links to product y.Internet bookstores use this with good results.(4) Another key aspect of upselling you may use in yourbusiness is to offer a trial period, either free or fora minuscule amount, like $1. Then you charge regular pricingafter the trial period. The merit of this course of actionis that the persons who might not have bought yourproduct, being a bit skeptical, will have a practicallyrisk free opportunity to try out your product.CONCLUSION Remember that traditional marketing concepts and principlesare not suspended because you are doing business on the Internet.In fact there is a lot to be gained from understanding howdirect mail order firms operate.Don't forget the 20 percent rule though, what's that? 20 percent of your customers will contribute to 80 percent ofyour sales. This is true of affiliates as well. So although you shouldn't ignore the 80 percent, concentrate your cross selling and up selling efforts on the 20 percent that havethe greatest significance to your business. Article Tags: Immediately Increase Customers, Increase Customers Orders, Immediately Increase, Increase Customers, Customers Orders
How,IMMEDIATELY,increase,custo