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Success comes in a variety of ways. A lucky few, bredwith the proverbial silver spoon in their mouths, havesuccess thrust on them by heritage. The greatermajority achieves it the old-fashioned way, through"sweat, blood, and tears." Ever noticed somethingunique about the latter group? Observe carefully andyou'll find the following four distinctly definingtraits:Business Ownership: Most successful people have theirown businesses. The popular saying that you cannot getrich working for somebody else appears true now morethan ever. A recent survey puts the proportion ofauthentic business ownership at only 5%. Granted thatentrepreneurial trend is at an unprecedented peak in ageneration, but far too many new businesses are of thefleeting kind, and the survey refers only to abidingbusiness ownership. With business ownership estimatedat only 5%, that means that the rest of us are contentwith "jobs", faithfully enriching the already bulgingcoffers of a select few. Consider that fact the nexttime you hear how the economy is booming, and how manymore new jobs it has created. An astounding 95% of usprovides the impetus for that boom.They offer a good product/service: Find a need andfeel it, and your success is assured. One of thegreatest difficulties in starting a business isdetermining a need to meet. The typical consumer'sneeds usually involve desired products or services ofone form or another. A good product/service is onethat is brimming with consumer benefits. The benefitsmay take the form of saving people money and time.Another good set of benefits may be to make peoplehealthy, youthful, and vibrant. It is not hard tothink of easy examples that fit any of thesecategories. Why do you suppose E-commerce has latelysoared to incredible heights in such a short time?Because it promises significant savings, and the lureof stress-free shopping from the comfort of theprospect's home. What about those ubiquitousnutritional supplements? It too promises somethingpeople crave…health, youthfulness, and longevity. Thething to remember here though is that promises aloneare not enough. To truly succeed, you must deliverthem. They yearn to help others succeed: Ray Krocrevolutionized this idea and in time others followed.I'm referring to the idea that success is more quicklyattained by helping others succeed. Look around youtoday, and you'll see a McDonalds on just about everyblock, because that man hit upon the notion of settingup franchises as a way of inviting others to share hisgood fortune. Notice too, that the businesses thatsucceed the most are those who've embraced aspects, ifnot the whole of Ray's model. I recently read aninterview by Tom Moniham (founder of Dominos Pizza)where he credited precisely such a model with the bulkof his success. Much contemporary network marketingphilosophy is an offspring of this model. My gradeschool teacher used to say: "One good turn deservesanother." The evidence is compelling … successfulpeople have discovered the awesome secret that onegood turn does not merely deserve another…it invitesanother!They dare to dream: The Bible's Book of Proverbs,acknowledged by many as the repository of profoundwisdom, has this to say: "Without vision, the peopleperish." Without a dream and the insight to visualizeyour dream, most business endeavors falter and successstays elusive. As a poor young boy, Tom Moniham'sdream was to become wealthy so he could investsignificant resources on his passion for religion.Guess what…his dream came true. Tom has had his fillof the trappings of wealth and recently sold hisinterests in Dominos Pizza, pledging his time and vastfortunes to the Catholic Church. Of immense significance in making dreams come true isfaith, easily the most potent ingredient necessary tonourish dreams. Faith is of course the confidentassurance that the ends we desire are inevitable.Faith emboldens us to picture those ends vividly inour minds' eyes, long before they become real. In theabsence of faith, dreams are a mere fantasy, awistful, idyllic longing for the things that can be.Faith gets a hold of our dreams and unleashes anaction-producing force that transforms them from therealm of fantasy to that of concrete reality.Throughout human history, sages have emerged to pointus to the incredible power of faith. "If you can believe, all things are possible to himthat believes." With those words, the good master himself, attemptedto launch us on a great excursion through faith. Howoften have we said to ourselves: "I will believe itwhen I see it?" Motivational writer/speaker, DwayneDwyer says we've got it all wrong. "You will see it",he insists, "when you believe it!" Want to be successful? Start your own business. Offera good product or service with customer satisfactionat the core. Help others succeed. Build a dream, anddare to believe in that dream.