Powerful,reasons,start,web,sit business, insurance 12 Powerful reasons to start a web site for your business to

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It's easy to build a Web site. Anyone can do it forlittle or no money. What is not easy is building asuccessful business with it. So how do you do it?Start by asking yourself: "Why do I need a web site?What will it accomplish for my business?"The biggest mistake you can make is to build a Web sitethat doesn't do anything for you. This may seemobvious, but too many companies build Web sites simplybecause they believe it would be neat, or because theircompetitors have one. Without a real purpose, a Website is just a complete waste of time.By the way, there is always a good purpose for startinga web site - you just have to discover it. Just look atall the great things that will happen to you when youstart your own web site:- Your business will be open 24 hours a day. This meansyou won't have to stay open on Thanksgiving orChristmas day. If you live on the East Coast, peoplefrom California will still be able to shop in yourstore after you close. Any time someone wants to knowyour hours, location, directions, or any other detailsabout your company, they can get it without disturbingyou.- Low staffing costs. When you have a web site, you canoffer your products and services without hiring anyextra employees. You won't have to spend any resourceson compensating or insuring your new staff members andstill be able to maintain the same level of sales andcustomer service.- Gain thousands new customers. Because anyone in theworld can see your web site, you will gain customersfrom other states and countries while you are puttingin the same amount of effort and money.- Create an image of a well established company. TheInternet is a great medium through which you can createany image of yourself you want. It is all in yourhands: design a professional web site, add helpfulcontent, and your company will immediately take a stepup in the image it represents. No matter how small yourbusiness is, with the right tools and a great desireyou can make it look like a corporation on the Web!- Save on postage and printing costs. Think of how manycards you mail out to let customers know about yoursale. All of that can be eliminated by putting the saleinformation on your web site and inviting yourcustomers to visit it. You can collect your customers'E-Mail addresses and keep in touch with them aboutspecial events in your store via E-Mail.- Unlimited advertisement. If you ever advertised in alocal newspaper, you know the costs. You are beingcharged per line, per inch, and per color. On the Web,there is no limit to how much you can put. You can addpictures, articles, newsletters, rates, product imagesand so much more! With just one web site, you can havealmost unlimited advertisement for the same low monthlycost (under $25 a month!)- Improve communications. If you have employees orsuppliers, your web site is the best way to communicatebetween you and them. Changes take effect as soon asyou post them on the Web, and everyone can see updatedinformation without having to wait for a new databaseof products, and without contacting you directly.- Impeccable customer service. This is a dream of anyentrepreneur: "buy my product and leave me alone". Bythis I mean that business owners do not like to spendtime explaining to customers how to use the product,how to install it, troubleshoot it, clean it, move it,turn it, and whatever else can be done to a purchaseditem.- A web site will become your best friend in meetingthe needs of your customers. It will answer all theirquestions. Simply create a page of "Frequently AskedQuestions" and include its address on every receipt.This way, before they come to you for help, they willcome to your web site for answers.- Online presence - in step with your competitors. Youmust think of the Internet as a gigantic the YellowPages book. More and more people use the Web to shopfor information, services and products. If you are notthere - your competitors are! Can you imagine not beingin Yellow Pages and try to reach local market?- Unless you spend a lot of money on newspaper ads andother local promotions - no one will know your businessexists. The same thing with the Internet. If peoplecan't find your company on the Web, you might as wellnot exist.- Get those cranky customers, too. Many people do notlike to shop in the stores, malls and any other noisyplaces (I am first!). They are afraid of long walks,pressure from sales people, sneezing customers andbumping shopping carts. Once they discover onlineshopping - they will never go back to the stores unlessabsolutely necessary. By putting your products online,you satisfy the needs of such customers and thereforesucceed in one more niche.- Showcase your work. Whether you are a real estateagent, construction business owner or a beauty salonspecialist - you can put your work on display when youhave a web site. Anytime a potential client wants tosee your past work and projects, simply refer him orher to your site. No need to scan and mail pictures, orbring your client to a finished building project.- Promotional Costs are very low. When I interviewedthe manager of NY State Nissan dealership, he sharedwith me the costs of running an online ad compared to anewspaper or any other printed advertisement. He said,"We can run a whole month of advertisements online forthe same amount of money we pay for one newspaper ad!"That's right, on an online promotion you can spend $97a month, while paying 10 times that much for a one-timelarge ad in a magazine!- Beat your competition to the top. Competition onlineis huge today! There are over 3,000,000 sites on theWeb and this number is growing. Still, I see at least 5businesses a month who are not online and getting a website is not in their near future plans.Why am I telling you this? Because if THEY don't get aweb site - YOU have a better chance at succeeding.Insurance, home improvement, gift shops and othercompanies are among those I see dragging their feet inputting their businesses online. This means if you doit now, before EVERY company is online, you will beamong the pioneers!Yep, that's right - Internet is still in its babyhood,no matter how many web sites there are out there. Ithas been less than a decade since companies decided touse web sites as part of their marketing strategies.Can you imagine what it will be like in 20-30 years??I could go on and on, but I hope you are convinced:YOUR BUSINESS ABSOLUTELY NEEDS A WEB SITE!Even if you are not planning to sell directly online,people will find your web site and contact you aboutthe services you offer. You can place your web siteaddress in your newspaper ads and any other promotionalmaterials to make people aware of your web site.