PPC,Help,For,Online,Business,E DIY PPC Help For Online Business

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and

Everyone who has ever used the internet hasseen pay per click ads. They are the ads at the top of the page and listed onthe right hand side. They are sometimes referred to as 'sponsored links' andmay appear in a different coloured background.PPC can work for any business and will drawin potential leads to your business as those people are actually looking foryour product or services. For example, if your online home business is allabout cakes and home baking and a website user types 'cake baking tips' into asearch engine and 'cake baking tips' is one of your keywords, they will seeyour ad (if you have placed a suitable bid for that keyword - more on thatbelow).However, with PPC, you still need to knowhow advertising works and how to write effective ads in order to compete withyour competition. Here are ten tips to help make your PPC more effective.Have keywords on the display URL.In case you are targeting any keyword, forexample say 'real estate' then create a display URL that has the word 'realesate' in it.Try out different advertising styles.You will not know which style works the bestuntil you have actually tried them. You can test a soft styled writing with ahard selling strategy. You never know which type of writing will impress thecustomers. You should give each type time to analyse the results and thendecide which one generates the best response.Create an effective squeeze page.This is where you will send a user when theyclick on your ad. Make sure that your landing page is clearly related to yourad and gives the benefits of the product or service that your online homebusiness provides. Include an opt-in form on your squeeze page to provide moreinformation (for example, a free report or video).Have keywords on your squeeze page.Make sure that you have keywords on yoursqueeze page. These should be the exact words that the customer has typed in.It is important because the only reason a customer clicked on your ad wasbecause it contained the keyword that they wanted.Avoid sending potential customers toyour website homepage.Sending your customer to a very non-specificpage is the last thing that you would want to do as it may niot relate directlyto the subject of your ad. The customer will go away and not come back.Bid sensibly.It is very important that you are prudentwhile you are bidding; never bid for anything more than what you can afford topay. Bid as low as possible while still ensuring that your ad is on page one(or page two of some search engines). Any lower than page two and your ad willprobably will not be seen.Create separate ads.This is a very effective technique but fewbusinesses actually use it. You should write ads that are specific to eachkeyword that you use so that you can see which are the most effective.Consider your keywords carefully.There are three keyword options. Exact Matchmeans having an exact keyword match which triggers a listing. This is the idealkeyword that you want.A Phrase Match is the keyword phrase whichhelps to trigger the listing. This is the second best option.A Broad match means that the listing can betriggered even if the keywords are not in proper order or are separated byother words. This can drive traffic but the leads will not be as qualified asan Exact matchUse a keyword research tool.Keyword research tools help you to find outwhat keywords are being used to search for the products or services offered byyour online home business. Also they can show the common misspelling of themost popular keywords. This way you do not have to pay a lot of money for thecommon keywords and still generate traffic for your site. It is important thatyou have a specific plan when you are picking out keywords. These should besuch that the most significant priorities of your business is taken in toaccount.Remember the purpose of your PPC ad.Remember with PPC advertising, that your adis not selling your products or services. It is bait, to get people to yoresqueeze page and onto your list and then onto your website. Your website andyour email follow-ups will do the selling for you.There is a learning curve to using PPCadvertising for your online home business, but once your campaigns are workingwell, they'll work for you 24/7 and will always bring you targeted traffic. Article Tags: Online Home Business, Online Home, Home Business, Have Keywords, Squeeze Page