Understanding,Search,Engine,Op DIY Understanding Search Engine Optimisation In The Arabic Conte
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
If you thought you could just translate your English website to Arabic and gain brownie points on search engine optimisation – you’d be mistaken. Only those who follow outdated search engine optimisation techniques would suggest you to do something as simple and unproductive as translating an English website because that will not get you found in local search results unless your SEO company in Oman can pull a spectacular magic trick out of their sleeves, which you must know, is not possible in ethical SEO practices. You need much more than just that because users in the Arab world a very Internet savvy and when marketing on search engines in the Arabic language, you could find yourself targeting across multiple regions and cultures to reach Arabic speaking Internet users living far from the MENA region.Growing popularity of Internet usage compared to other activitiesaccording to 2011, comScore and Google data, going online has recently become more popular than watching television in GCC and North African countries. In GCC countries, Internet visitors averaged 126 minutes a day online from their desktops and PCs, plus another 58 minutes from mobile devices, largely phones, while watching an average of only 117 minutes of television per day.In North Africa, TV watching remain slightly more popular than going online but if we had mobile Internet access going online is pulling ahead. Note that, although mobile use was robust, this was mostly by “feature” phones instead of smart phones. Smart phones were less popular because of the high cost of data plans to support their use in countries such as Egypt.Internet purchases in the United Arab Emirates (UAE) rose 42% in 2010, according to MasterCard survey. The 25 – 44 age group led in the number of online shoppers. The 35 – 44 year olds purchased more items more often compared to other age groups. It must also be noted that women were also going more online compared to a few years ago and numbers rose to 40% from 33% just a year before.Mistakes that commonly happen when marketing in the MENA regionThe biggest mistake market’s make about the MENA region is relying too much on translation services. As we already mentioned before, translating a website from English or Arabic is not the proper solution to market online in the Arab world. It is a common mistake to expect that users will type in English because they don’t and Arabic is a completely different script altogether.Many online marketers make the mistake of not testing every keyword before optimising them. Search engines sometimes process text incorrectly when there are no blanks in between words, as is the case for many Arabic and Asiatic languages will search engines sometimes split the text in the wrong places, changing the meaning of the words completely. Research shows that most Arabic web users search using Arabic key terms to find accurate and relevant search results. This is particularly evident when the queries in search engines pertain to country specific topic. Web users also prefer to utilise Arabic search terms when looking for culture specific information, local events, news as well as products and services that are particular to a country. All of these must be taken into account when strategising a search engine gameplan to give your marketing a digital edge. Article Tags: Search Engine Optimisation, Search Engine, Engine Optimisation, Search Engines, Going Online
Understanding,Search,Engine,Op