How,Write,Like,Pro,Bulletproof DIY How to Write Like a Pro - Bulletproof Your Email Writing Ski


When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in


Everyone assumes they know how to write emails…and that is a fairassumption because writing emails is in fact very easy. But chances are thatwhen it really comes down to it, people just don’t know what to write. Theyjust freeze! Some people may be able to start writing a few emails in thebeginning but after a while, they hit a road block, get tired and stop.Maintaining and nurturing a list is a continuous effort. It doesn't stop withjust 1 or 2 emails but needs to go on and on as long as you want the list togrow and be responsive. Many fresh marketers make the mistake of writing emails to their listonly to sell. This may work in the beginning but after a while who doesn't getbored of receiving offers after offers after offers? The secret in writing toyour list lies in what your perceivedrelationship is with your list. If your list is nothing more thana group of customers to you, then naturally all you will do is (you guessed it)write offers after offers after offers to them. It can then be expected thatthe response from the list will just diminish or be mediocre at best.To nurture your list, you need to treat it like a ‘buddy’. Write tothem as if you are writing to your buddies – once in a while checking in on howthey are doing or giving them updates on what’s going on with yourself. Betteryet, you can even treat this whole thing as a radio or TV talk show! You’re thehost and the list is your audience. At the end of the day, they are going togive you ratings so it’s your job to keep them entertained with some good stuff.From your point of view (the host), you can do 1 of a few things.Telling storiesis a good idea because in general people just like to hear interesting storiesespecially if there is something to learn from it that benefits them. Anotherway is to do it in a questionsand answers format. This is especially useful if you want to knowwhat your list is thinking about. When you provide answers to questions thatthey may have you also further establish your status as the ‘go to’ person orthe ‘expert’ and this is great for creating trust.Alternatively you can also teach the audience something new by providing a set of “How to….” Instructions.  Similar to the Q & A method, teachingalso supports the perception of your status as a ‘guru’. It will train the listto always come back to you for new information. One more useful method is the “mistakes to avoid”approach. Not only does this emphasize your level of experience, it also showsthe audience that you are willing to share and help them. On top of that itbuilds a connection between you and the list as you are portraying with themistakes made that you are only human just like them.All of the above methods can then be presented with a touch ofcharacter or personality that suits the individuals in the audience. This willincrease the receptiveness of the audience to your emails as it identifies withtheir own personality. The common types of audience personality are ‘Happy’– people who like harmony and are easygoing. ‘Leaders’– these are those who have a strong character and tend to set trends for othersto follow. ‘Analytic’– this personality type prefers to go into the details with a lot of facts andfigures. ‘Party’ – Not much need to be said about thisgroup as all they care about is having fun!By adapting to the different personality types,you can reach out to each personality groups on different occasions. Coupledwith the various methods discussed earlier, your emails can be very engaging.This is the key to creating a long and lasting relationship with your list,nurturing it and ultimately helping it to be responsive.

How,Write,Like,Pro,Bulletproof

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