Are,You,Ready,for,the,Mobile,C DIY Are You Ready for the Mobile Commerce Time?
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
Nowadays,buying products through the internet is in a rapid increase, but not all peopleknow that browsing e-commerce sites from smartphone mobiles is in a very rapidincrease, some surveys assures that mobile commerce increased by 260% from lastyear, also there is a recent survey done by Google which assures that 4 from 5smartphone owners will use their mobile device for shopping this year!!. So itis obvious that mobile commerce is not only a phenomenon but a reality we alllive in. due to the busy life we live in, it is hard to just spend the weekendtime in shoppingso mobile commerce is now solving a big problem which arisesthis century which is time. The question here is what retailers should do inorder to coop with this rapid change in market technology?Firstof all, understanding the consumer behavior nowadays is the first step to put yourbusiness on the right track. So retailers have to recognize the importance ofmobile commerce by building web design more appealing to mobile shoppers whereyou can attract new mobile shoppers and build loyalty for existing ones at thesame time. Retailers also should adopt the website to coop with the averageorder value (AOV) made every year in order to have the competitive advantagefrom mobile commerce.Herewe provide useful tips to grow your sales value through smartphones: 1- Look for thesmall differences between mobile and store shopping by data:it istotally different the behavior of consumer on mobile and in store. Taking intoconsideration mobile-only flash sales can be a factor in attracting a user tobuy. Through data-driven approach you can understand what works and what doesnot work in mobile retail world. What application design to use, paymentmethods and every single detail in the mobile shopping experience. Take carealso that the mobile shopper will stick into details and compare everything ashe/ she feeling comfortable and making lots of searches before clicking thebuy button.2- Make strategy upon device data: devices andplatform diversity can cause huge challenges in mobile strategy. To developmobile applications and location-based services, etc. on an android smartphoneis totally different than on an iPad device. Power mobile analytics to be ableto know more about what kind of mobile devices are commonly used by yourcustomers. 3- Build shopper audiences:makeanalysis about mobile application activity, purchase activity and many otherdata to make your own shopper audiences. Watch out who the new customers areand who always repeats visits to your website. And it is very important to besure that you are using analytics which supports mobile applications to measurehow effective your offers are.4- Build customer loyalty:persuading acustomer by your products is very difficult and making them complete checkingout your products till the end is much harder. So be specific and categorizeyour products efficiently, in order not to make the customer get confused. Makesure that each product is well designed to catch the users eye and interest.5- Make thecheckout process under control: alwayskeep your shoppers by simplifying therequired checkout steps. Keep an eye on secure payment methods to gain thetrust of your customers, so avoid asking for credit card information orsomething like that.6- Get backabandoners: dont make your buyers go away and dont come back again bymistake, just retarget the users who left away again by adding value to theirshopping carts.7- Power yoursocial sharing channels: make your targeted audience love your products through socialsharing different channels. Use social sharing to spread the word to youroffers, and new deals and also discounts. You can also invite friends andfriends of friends to sign up in your m-commerce website.8- Target users:you cannotfocus on the whole mobile users, but you can effectively target the ones withthe high engagement level, you can promote the products to the online andexisting buyers as well.Now is theright time for retailers to pay good attention to mobile commerce to be surefrom success in the near and far futureJ.
Are,You,Ready,for,the,Mobile,C