Should,you,outsource,your,hote DIY Should you outsource your hotels Search Engine Optimization
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SearchEngine Optimization (SEO) is essential to any hotels internet marketing mix.If you do not optimize your hotel website, you will not achieve ahigh page ranking on search engines, and will fail to capture theattention of quality traffic (travelers looking for hotelaccommodation). As an hotelier, focused on achieving high occupancylevels, you are already aware of these facts. So, the only questionis, do you keep your SEO efforts in-house or do you outsource? Thereare pros and cons to keeping SEO in-house and outsourcing SEO. Theend decision depending on the goals you want to achieve and theresource, skill and time available. Here are the points to ease yourdecision making process:INHOUSEAnin-house SEO team lets you maintain complete control over your SEOactivities.CostEffective. You do not have to adjust your marketing budget to pay anoutside firm to conduct your SEO activities but you will need toallocate or hire resources for the same.SEOis a specialized field and you have to develop or hire newresources. Any individual managing your SEO efforts has to have anin-depth understanding the industry - how search engines work,factors that affect ranking, how to use programs such PHP and HTMLto alter things on your website instantly etc.Foryour website to deliver maximum results, the individual managingyour SEO efforts should have an excellent understanding of thehospitality industry and your hotel in particular. You are theperson with that knowledge!OUTSOURCEOutsourcingall SEO tasks saves time and allows you to focus on other key issuesthat impact your hotel's performance.Hiringa SEO firm will require some amount of investment. SEOfirms already have the expertise. Once you sign up for theirservices, they will manage all your SEO activities for you. You canfocus on your key competency delivering an excellent guestexperience. SEOfirms are experts in their fields, they stay updated with the latesttrends, they have in-depth knowledge of the internet, the way searchengines functions and how people search online. They might able toexpand your reach based on this knowledge. Additionally, they workin conjunction with you and such can draw on your experience of thehotel industry.Asyou can see, there are pros and cons to keeping SEO in-house andoutsourcing SEO. A third option is straddling the fence. Keep someSEO activities in-house while outsourcing the remaining. For example,you can keep content development in-house while outsourcingactivities such as link building, directory listing and keywordresearch. To elaborate, here are two SEO activities that arenecessary for any hotel and the pros and cons of keeping themin-house vs. outsourcing.ContentDevelopmentAsan hotelier, you know precisely what appeals and attractsguests. If you can translate that knowledge into interesting, salegenerating content, then keeping content in-house is an excellentidea. However, if writing is not your cup of tea or requires too muchof your time, it may be better to outsource.Note:If you are keeping content development in-house, make sure that youupdate your content on a regular basis as out-dated informationrepulses prospective guests.KeywordResearchKeywordResearch sounds simple and such, it is very tempting to keep itin-house. However, this action is ill advisable, unless you have theknowledge and the skill required. Keyword research is vital to yourprofitability, as the right keywords will drive quality revenuegenerating traffic to your hotel website. Most of us havepre-conceived notions about what kind of keywords will attractquality traffic, and these notions often restrict our market reach.By working with a SEO firm, you can expand your market reach toinclude new audiences. If you do not have the funds to sign up for aSEO firm, a thorough research of keywords and competitors is vital. Toconclude, SEO is a challenging and time-consuming process thatrequires a certain level of understanding of the search engines,their ever-changing algorithms and how it affects ranking. Tomaintain a high page ranking, any individual managing SEO will haveto keep abreast to changes and adapt accordingly. So, when decidingwhich option - in-house or outsource is right for you, keep all theabove listed pros and cons in mind.
Should,you,outsource,your,hote