Pay,per,click-mistakes,that,ma DIY Pay per click-mistakes that make us pay heavily


When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in


With pay perclick it is usually observed that the conversion rate is higher than otherpromotional options and also there is instant traffic gain. However, casualthought it may sound but even this mode of promotion is not devoid of mistakesand these mistakes are such that make any webmaster (making use of thispromotion option) to lose revenue big time.It is always believed thatbefore jumping full- fledgedly in an advertising option, it is always better tolearn from the mistakes of other webmasters who have made use of the techniqueand suffered because of it. Basically it means that you need to learn from otherpeople’s mistakes. Now with PPC advertising too there are certain factors thatare considered a mistake and should be paid attention to; so what are thesemistakes?Well, the most common mistakethat nearly all webmasters make is not working around the keyword and thelanding page. Actually your keyword is the key to your targeted traffic andmost of the webmasters making use of pay per click campaign fail to realize theimportance of this. Whenever there is a wrong choice of keyword, then definitelythe impact of the advertisement is not as pronounced as you want becauseobviously the keyword is not justifying the product. The keyword here isequally significant for the landing page as your landing page is viewed bytargeted visitors who make use of specific keywords to reach there and if yourlanding page does not justify the keyword then definitely the traffic that youget is going to get diverted somewhere else and your pay per clickadvertisement will definitely not be fruitful for you.Improper landing page is also a major area of concern and something thatis a reason of failure for many pay per click advertisements. Actually peopleusually confuse between home page and landing page and actually divert thetraffic generated through homepage assuming that it’s your landing page.However try to distinguish between the two; your homepage is the introductorymedium of your website and does not contain any specific information related tothe keyword. Landing page on the other hand is more specific in nature andcontains information related to the keyword and thus is the area of target forviewers making use of pay per click to seek information. Also while working onthe landing page most of the webmasters try to gather irrelevant informationthere that is nowhere close to the keyword and this is not a good sign. It isunderstandable that as a webmaster one is trying to fill in the visitors withall the goods about his organization, however, it does not work that way.Hence, the recommendation is to be as close to the keyword as possible. Avoidmistakes and make it big with pay per click is the mantra of the hour and toknows more about it, log onto http://www.liveadclicks.com

Pay,per,click-mistakes,that,ma

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