Social,Media,Optimization,How, DIY Social Media Optimization: How To Analyze Twitter Data


When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in


There are a number of marketing tools and resourcesavailable online that will allow you to analyze the amount of hype certainkeywords are generating for your business through social networks. I am goingto discuss some of the tools and resources Offshore SEO companies use tomonitor keywords for their clients. Analyzing the keywords from Twitter willhelp your company benefit from social networks and communities.                                                     Twitter Venn. This tool allows you to compare 2keywords on Twitter and reveals how many tweets are referring to thosekeywords. This tool displays the number of tweets each keyword is receivingseparately and also when the keywords are overlapping. If your company isbuilding enough brand name awareness it would be a good tool to compare yourbrand name against your competitor’s brand name. Offshore SEO companies use this tool tosee how two brand names compared with each other on Twitter. For example you cananalyze how many tweets referred to Domino’s as opposed to Pizza Hut and alsosee how many tweets referred to both of the pizza fast food brand names.  Twit Arcs. This is a tool that can measure theamount of tweets that have been generated in reference to a particular Twitterid or brand name. Below is a snapshot of the Twit Arcs tool and the list oftweets the brand name “Hersheys” received. If Hershey’s, one of the mostpopular chocolate manufacturers in the US wanted to see how many consumers andfollowers were tweeting about them, this would be a tool to analyze exactlythat. This is a perfect marketing tool that gathers all the tweets that havereferred your company’s brand name and analyze the kind of feedback you havereceived. When you scroll over each tweet it pops up in a larger font so youcan read and assess whether it is positive or negative feedback. The best partabout social media optimization, is that through the various social networkssuch as Facebook and Twitter you can get immediate feedback for products orservices you have introduced recently.  Twitter Spectrum. This tool allows you to insert 2or more keywords and compare the kind of words that are most likely to triggerthis keyword in Twitter. Twitter Spectrum can be a useful tool for companies toanalyze what words are triggering their keywords of focus.  Twitter Stream Graph. A Twitter Stream Graph showsthe keywords on Twitter in relation to a particular term that you haveinserted.  The words highly associatedwith the topic searched are in pink. The actual tweets the term was used in arelisted below the stream graph so you can analyze in what relation were certainkeywords used. I hope with the Twitter tools I have discussed you can usesocial networks such as Twitter for your Internet marketing campaign. Offshore SEO companies have the experienceand the technical marketing strategies to guide your company and build adistinguished reputation for your business through Social Media Optimization.

Social,Media,Optimization,How,

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