Challenges,Email,Subject,Line, DIY Challenges to Email Subject Line Use
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
The answer is be creative. Writing a subject line thats creative is an excellent method for improving chances that your email message will be opened.In this instance, the subject line isnt used to describe the contents of the message. Instead, the subject line is used to convey some other type of information. What kind of information? It will vary with each message you send, and it depends on the recipient. The key question is what can you tell the recipient that will convince him/her to open this message and read it, instead of deleting it? In some cases, youll need to be quite creative.There are numerous types of information you can provide in the subject line to help convince the receiver to open the email message. Here are a few examples. (Uses for the subject line): Identify who you are (Sample wording): Lawyer(Uses for the subject line): Tell how you met this person (Sample wording): Chamber Networking Bfast(Uses for the subject line): Tell why you are contacting this person (Sample wording): Animal shelter fundraiser(Uses for the subject line): Find things that set you apart (Sample wording): E-commerce lawyer(Uses for the subject line): Find common bond with recipient (Sample wording): Fellow IU grad & lawyer Subject Lines: Formatting and StyleThere is another challenge you must overcome when crafting an effective subject line. This involves the length of the subject line.The new message box you view on your screen for the subject line will allow you to type as many words as you want. But, the receivers screen has limited space. Only a small portion of the wording will be viewed by the recipient.How much appears on the recipients screen for the subject line? It varies, depending on the persons system and how he/she has the screen setup. A safe guess is that approximately 25 to 35 characters will appear.DefinitionPay careful attention here. This approximation doesnt mean 25 to 35 words. It means characters. A character is defined as a letter, space, or punctuation. For example, any time your cursor moves one space, thats considered one character. PhrasesSince the space is so limited in the subject line, you dont need to type a complete sentence. Use a phrase or series of words instead of a full sentence.This is one time when an incomplete sentence is appropriate. Leave out the little words, and get to the point. CapitalizationThe only rule regarding capitalization in the subject line is to be consistent. For example, you may choose to capitalize only the first word. Or, you may decide to capitalize every word. Remember not to use all uppercase (CAPITAL) letters. This is considered shouting. Shouting at a person would certainly not be the best way to convince him/her to open your message. Always remember that the creativity, style, formatting and length of your subject lines are important factors to consider before you send an email. Be conscientious of the image you project to your customers and colleagues by using effective subject lines.
Challenges,Email,Subject,Line,