Article,Marketing,Make,Yours,M DIY Article Marketing: Make Yours Measures Up
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
Article marketing isa great tool to develop interest in your company. By writing articles for usein print and online publications, you build credibility for yourself. When youbuild your reputation as an expert in your field, more people will want to useyour services. But to use article marketing effectively, you must start bywriting an article that will be used. Here are some tips to help you write thearticles are looking for.To do this, were going to pretend that you are a veterinarian who wants to usearticle marketing to drive business to your website. Youve just introducedlaser surgery to your practice and youve decided to write an article about it. Start with your headline: Make sure it is clear about whatinformation the article has. Article marketing sites require it and it givesthem a clear idea about what your article is about. For example, dont callyour article, A story about my dog, Spike. This does not tell the user why heor she should read the article (unless of course they know and love Spike). Itwould be much clearer to call it, Laser surgery: How it saved my dog, Spike. Make sure the headline is reflected in the openingparagraphs (called the lead). Article marketing follows news reporting style inthat you need to focus on facts. Dont copy your favorite novel in describing alyrical country setting. Start with something like, Laser surgery has become alife saver in the animal world. Let me tell you how it saved my dog, Spike. Use a conversational tone. I know, Mrs. Jones told you inthird grade to never use contractions and to build your vocabulary by using bigwords. Well, Mrs. Jones does not run a web site, nor does she run a business.Write how you talk. Use contractions. Use short words and sentences: Forexample, use is much better than utilize. Keep your article short. Writing for the internet is notlike writing a term paper. Attention spans are much shorter. On the other hand,make sure your article is long enough to contain real information. If yourarticle is just a puff piece on how great your business is, article marketingsites and users will see that and not use your article. They are looking for areal article with real information. Another way writing for the internet is different than otherforms of writing: use the subject of your article frequently in the article.For instance, if your article is about laser surgery, use the term often. Thishelps to build keyword density in the article and helps build its searchengine optimization, meaning search engines will rank your article more highlyand users will find and refer to your work more quickly. One other tip in writing for the internet: be sure toinclude helpful links to other sites within your article. This is helpful for several reasons: it savesyou the work of compiling the information into your article. It also shows thatyou are well-read and know of other experts in your field. It also opens thepossibility of your work being linked to their sites in the future. If you have written more than one article for marketingpurposes, it is perfectly acceptable to link to those other articles in yournew article if those are indeed links to helpful information. When you have finished your article, proofread it carefullyand also use spell checkers. But also have someone else read it. When you writean article, you become wedded to your words and wont necessarily see anyglaring errors. Its better to have someone else make the corrections before anembarrassing mistake goes all over the internet. If you are uncertain of yourwriting skills, hire a college student to tidy things up a bit. When its ready, post your article to your own website aswell as to popular article marketing sites. If you have several articles, youmay eventually want to compile them and offer them as an ebook or a brochureor book for your clients. By following these tips, you will find Article Marketing is a great tool forgrowing your business.
Article,Marketing,Make,Yours,M