Your,Internet,Marketing,Strate DIY Is Your Internet Marketing Strategy Delivering Website Traff

When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in

All Internet marketing strategies have just one aim: tomaximize the website traffic and bring in revenue. At the end of the day, youcreate a website so that people can visit it and you can get the desiredresult. You can do it by selling a product or a service and this could be yourown or for another company. But if there is no traffic then there will be nosales, which means no profits. When we say traffic, it doesn’t mean just aboutanyone visiting the Internet but a targeted traffic that consists of visitorswho will buy your product or use your services. There are of course many ways or methods to bring trafficto your website but we are going to look at only the ones which have proven tobe successful. In all, you can use three internet marketing strategies to gettargeted traffic to your website and they are: Pay-Per-Click/PPC: This is a perfect plan if you havea marketing or advertising budget. Pay-per-click campaigns offered by Google oryahoo don’t need you to spend too much money but it all depends on howeffectively you are able to choose the right keywords for your advertisement.In a Pay-per-click campaign, you have to create an advertisement that isrelevant to your product or service and place a bid on the keywords you select.So the primary concern is the keyword. You will have to do some research tofind the right keywords and also understand how each keyword is associated withyour product or service offering and how they can actually drive traffic. Ifyou have a website selling travel tours, you can use keywords like trekking andhiking, honeymoon packages. If a visitor is looking for a travel tour companyand sees your advertisement with the right keywords then he will definitelyclick on it and you will have to pay for every click. Linking: The second method of effectivelybringing traffic to your website is through linking. Linking can be free andalso paid. In the paid method, you will be either paying a membership fee forsubmission of your website link to multiple directories, and ezines. It canprove to be costly if you are approaching too many vendors. To cut down thecost, you need to approach only those ezines, which have a higher page rank andwhere there are more than 500 visitors a day or more than 500 members. The freelinking method on the other hand requires a lot of hard word and you will haveto search for them. Again remember, don’t just go around putting your websitelink in just about any directory. Relevance is important hence approach onlythose directories or ezines, which have your product or service as one of theirsections. There are many ezines where you can even submit articles with yourlink free. These ezines probably have thousands of such articles but it willhelp in the long run to create visibility.  Search EngineOptimization:The third and one of the most effective methods of increasing web traffic issearch engine optimization or SEO. SEO is basically a method by which you can optimizeyour web pages so that you can start with a decent ranking by the searchengines, and then work your way up. As the ranking increases, so does the webtraffic. It is a long process but quite effective. Your website can be searchoptimized only when you use strong and relevant content on your website. Thecontent should not just be attractive but will also be informative and keywordrich. If you are selling a service then provide as much information as possiblewithout making the page too long. Again, try to keep the content within 500-700words a page. Any longer than that, people will start losing interest. No onereally has the time to read so much. People have come to your website to find asolution and hence you should focus more on providing the solution through goodnavigation, great content and refined information. Once you have applied the three methods, your work doesn’tend. You need to also monitor if your website is getting the relevant website trafficor not. There are times when you may get only 40% of the relevant traffic andthe 60% are visitors who came to your website out of curiosity or by accident.You can have a form on your website that visitors can fill so that you will getto understand their psychology so you can increase your conversion rate.Conversion rate is the percentage of visitors that lead to a desired outcomesuch as a lead, catalog request, sale or else. So an internet marketingstrategy that increases website traffic and a good conversion rate equals to ahigher bottom line.