Understanding,Ezine,Publishing DIY Understanding Ezine Publishing!
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
Understanding Ezine Publishing!© 2004, Jon Kogan, All Rights Reserved.http://www.zivomarketing.comI can remember my first reaction to word "ezine". What is it?The word "ezine", (pronounced ee-zeen), is a shortened versionof "electronic zine", which is a word used to describe shortself-published "electronic magazines".Ezines can be email-based, Web-based, or presented in some otherelectronic format. However, for the most part, when publishersspeak of their "ezines", they're usually referring to an emailpublication."Ezine publishing" has grown in popularity over the last severalyears to the point where there are thousands of "ezines"covering virtually every topic under the sun.Some "ezine" gurus have spent years of tedious, zombie Internetsurfing and late night fact finding through manual work tocompile their personal arsenal of "ezine" marketing tools andresource list.Email publishers produce their "ezines" for a variety of reasonsand the following are among the most common goals:Generating Revenue - Generating a profit is one of the mostcommon "ezine" publishing goals. The sources of "ezine"revenue include advertising, sales of products or servicesaffiliate revenue, and so on. The "ezine" serves as a supportmechanism for the product or service and adds value to it, whichencourages more sales.Generating Leads - Publishing an "ezine" is a great way togenerate leads with the same pursuits and interests. Importantpersonal and business contacts are made every day between"ezine" publishers and their subscribers.Supporting a Website - An "ezine" creates an excellent means ofdriving repeat traffic.Once you've determined your goals, for starters, you should plana publishing strategy that will best enable you to reach thosegoals. You need to decide on "ezine" topic, determine thefrequency, issue size and the most importantly, develop thecontent.One of the most popular types of "ezine" content is the"article". "Articles" might be of the news, how-to, entertaining,or other variety. As an example, since I am in home business, myarticle content is focused on marketing ideas, useful businessbuilding resources, time saving tools, website development andtraining.It is highly recommended that you produce at least some of thecontent yourself. As a publisher, you are in the unique positionto be able to create your "ezine" unique "personality". Yoursubscribers will learn to identify it over time and may come toappreciate your "ezine" for precisely that reason. Other popularsources of content include staff or freelance writers, syndicatedcontent, or reprints of articles from other "ezine" publishers.On the other hand, if all of your content is un-original andyour "ezine" offers nothing unique to your subscribers, they willnot have much of incentive to read each issue or stay subscribed.About the author:--------------------------------------------------------------Jon Kogan is Founder of ZivoMarketing and Editor of HomeBusiness Breakthroughs Ezine! mailto: [email protected] you like to make money online, but don't know where tostart?...You are not alone and this could be just a solutionfor you:http://www.zivomarketing.com/mega.html-----------------------------------------------------------
Understanding,Ezine,Publishing