Single,Word,There,denying,word DIY A Single Word
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
There's no denying it; words are powerful. I'm talkingP O W E R F U L! A single word can change your entire perceptionof a situation. A single word can completely change theeffectiveness of a marketing or sales message to your market. Asingle word can have an effect on your entire business. Let meexplain what I mean.About 20 years ago I developed a software product for largemainframe computers. Remember that there were no PC's in thosedays; mainframes were the biggest computers normally used bybusinesses and those that had them typically had their own staffof programmers. My software was a tool designed specifically forthose programmers and helped them with testing and debugging.Naturally, I had to clearly convey the functionality of myproduct to my market (corporate programming groups), but it wascomplicated to describe. "...a tool that allows your programmersto manipulate data files and make quick changes and fixes fortesting, debugging, and troubleshooting..." What was that again?Then one day, like a bolt of lightening, it hit me. My productis an editor. Period. An "editor". What a concept! Why didn'tI think of that before? An editor. Now it is crystal clear.Programmers know what an "editor" is. My software allows them to"edit" their data. Bingo! A single word changed my entireperception of my own product, and enabled me to clearly describeto my market exactly what it does. It also allowed me to list itin directories and catalogs where the listings would be mosteffective.Many years ago, the makers of Sweet 'n Low were in a quandary.How do they increase their sales when their product is everywherealready? Being in the sweetener business, they tried to think ofcreative ways of selling more Sweet 'n Low. Then they realizedthat they were not in the "sweetener" business after all; theywere in the "packaging" business. Instead of selling more Sweet'n Low, why don't they package other condiments? Catsup,mayonnaise, relish, mustard, etc. could all be sold to theirexisting customer base. A single word changed the direction oftheir entire organization.At one time the train industry was trying to figure out how toattract more passengers. Then they realized that they were inthe "transportation" business, not the "passenger" business.Suddenly they had an entirely new market, and began transportingfreight, oil, coal, vehicles, etc. A single word is all it tookto change history.What is it that you do? Instead, maybe I should ask, "What is itthat you THINK you do?" Ponder that for a moment. Here's anexercise: define what you do and write it down in twenty-fivewords or less. Be very careful, concise, and clear in yourdescription. Expand your thinking for a moment: are there anyother words that could be used to describe what you do? One ofthose new words just might give you a surprising insight intowhat you COULD be doing. Article Tags: Single Word
Single,Word,There,denying,word