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First of all, the search engines are changing their algorithm to give higher rankings to faster loading websites. So if your site takes too long to load, your rankings may suffer. As a result, your traffic levels drop and your sales start to suffer as well.Secondly, a big chunk of your thinkable customers may leave your website without waiting for the website to finish loading. The hang around is just too long. Typically, a fast loading site takes less than a second to load. If your website takes more than 3 seconds to load, a web user may grow impatient and just leave the site and picks the next site to visit. You may have just lost a customer to a competitor!Thirdly, web hosting companies do not like slow loading sites as well. The sites load slowly for a little reason. Usually, it's because of the way the site is built. It's just taking up too much resources (e.g. CPU power). And if database queries start to queue up and slow down the server significantly, hosting companies may even suspend your account until you improve on your site. Such troubles are usually encountered by business owners using shared servers. In a shared environment, resources are shared. So your site shouldn't be hogging the resources.Luckily, there is a ready solution to this trouble. A slow loading website can become a fast loading site just by using cache. Most Content Management Systems (CMS) comes with cache plugins. If yours doesn't, then perhaps it's time to look around for one that has cache functionality. What is a cache and what does it do for your site? How does it speed up web page loading? Most sites that are database driven are written in programming languages such as PHP. These PHP scripts send queries to the database whenever a web page request is made to retrieve data. If the queries are few, they are completed rather quickly and the data sends back the data. Under any circumstances, if there are far too many queries on a single page, the server takes a longer time to complete the requests. To make things worse, popular sites have thousands of users hitting the same page at the same time. This creates a back log of database queries that can potentially slow down the server to a crawl.A cache solves these troubles because the website creates static pages in anticipation of the demand. When a web user requests for a page, the server sends out a static web page and the request is completed. No queries need to be made to the database. This saves a tremendous amount of server resources. The site loads a lot faster, and the server load remains low. The hosting Company is happy. You are happy with higher search rankings. And of course, your customers are happy with a more positive surfing experience at your site.

Speed,Your,Website,With,Web,Pa

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Soil testing as important as oil changes are for engines

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